Full-Process Practical Course on Selling Books via Short Video: From Account Positioning, Benchmarking and Account Launch to Product Selection, Copywriting and Hit Editing — Master Book-Selling Operat

Course Overview

The Systematic Big Course on Hardcover Book Selling is a full-process hands-on program built around launching a short-video book-selling account from 0 to 1, product selection, content creation, and operation-to-conversion. It contains 23 core teaching and work-review lessons plus book assets. It starts from the hardcover book-selling model, account positioning and the platform's interest-recommendation algorithm, explaining the underlying logic of launching an account and four launch methods, helping students find benchmark accounts, clarify content direction and build a sense of account value. It then moves into product selection and selling, teaching book-picking skills, different selling formats, hit-content ideas and ways to push users to order. The content-creation part focuses on hit copywriting, voiceover, background music, product shooting, finding online assets, remix editing and real-shot editing, and further breaks down the hit logic of two content types: book image-text and beat-sync videos. The course also uses real works such as The Art of Photographic Composition and DK Anatomy for Artists to explain production thinking and review assignments, helping students understand the real process of a book-selling piece from book picking, finding assets, writing copy to editing and publishing, finally running through the full chain: account positioning → launch → benchmarking → selection → content planning → shooting/assets → copy editing → cart conversion → data optimization.

Want to sell books but hitting these problems?

Don't know how to launch an account or qualify for the shopping cart

Vague account positioning, unable to make steady sales

Don't know how to pick products, can't make a hit

Lack the ability to create quality content

No systematic knowledge to operate the account

Who It Suits

Beginners who want to sell via short video but don't know how to start

Those already selling books but with unstable data and no hits

Established creators who want to pivot into book selling

Freelancers who want to work in self-media and monetize

Office workers or job-seekers wanting a side income

Course Content

[1] 1. Hardcover book-selling analysis and positioning

[2] 2. Underlying logic of the platform's interest-recommendation algorithm

[3] 3. The logic of launching an account and 4 methods

[4] 4. How and why to find benchmark accounts

[5] 5. How to build a sense of account value

[6] 6. Product-selection skills and methods

[7] 7. Analysis of different selling formats

[8] 8. Hit ideas and the full remix-editing flow

[9] 9. Techniques to push users to order

[10] 10. How to write hit copy efficiently

[11] 11. Voiceover methods and techniques

[12] 12. How to match suitable background music

[13] 13. Real-shot product techniques

[14] 14. Finding online product assets

[15] 15. Editing skills and ideas for hit real shots

[16] 16. Common tools for book selling

[17] 17. The hit logic and secrets of book image-text

[18] 18. The hit logic and secrets of beat-sync book videos

[19] Assignment review: The Art of Photographic Composition 0414

[20] Work review: 0417

[21] Work review: 0418

[22] How to get the background music from excellent works?

[23] Production thinking for DK Anatomy for Artists

Book assets