
Course Introduction:
This course focuses on the smart, standard, and full-site modes of e-commerce paid promotion, with in-depth explanation centered on full-funnel connected nodes. The course sorts out the flow logic between different promotion modes, breaks down key nodes in each stage, analyzes common bottlenecks in traffic flow, and shares complete account adjustment and optimization iteration ideas. It helps students clarify the underlying logic of paid promotion, learn to identify funnel problems, make targeted strategy adjustments, avoid advertising pitfalls, and improve the overall ROI efficiency of paid promotion. Suitable for e-commerce advertising operators and operations practitioners.
This course comes with a materials pack. Members receive the access link by email after requesting the course.