China Projects

Qunxiang Liu Siyi × Tiannuo Lao Wu Fireside Chat: Enterprise Management in the IP Age, Building a Personal IP That Crosses Cycles

📚Video Course
📂E-commerce
🕒Last updated: 10/02/2026
🎯#IP
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description
Qunxiang Liu Siyi × Tiannuo Lao Wu Fireside Chat: Enterprise Management in the IP Age, Building a Personal IP That Crosses Cycles

Course Intro

Qunxiang Liu Siyi and Tiannuo Lao Wu sit down for a deep conversation on IP commercial landing, enterprise operations, and platform strategy, suited for bosses and IP founders. The course analyzes the underlying logic of enterprise management in the IP age, and points out that a lone-wolf IP is hard to scale; to scale, IP cannot do without a team-system backbone.

It breaks down personal-IP content creation and commercial monetization methods, teaching you to build a long-lasting IP that crosses platform cycles and isn't swept away by short-term traffic. It traces e-commerce platform change — from Taobao, Douyin, Pinduoduo to Video Account — comparing platform traits and stage-specific layout strategy, helping you pick the right lane and position early.

It also uses gossip and emotional-IP cases to dissect human-nature traffic plays and decode content spread. The whole conversation has no hollow theory — all frontline practical experience, covering IP team building, content production, traffic acquisition, and commercial monetization end-to-end. Founders who want to do IP and use it to empower their business can borrow this playbook to build a long-term, stable IP business system.

Course Catalog

Part1 — Boss management wisdom: enterprise management in the IP age_

Tiannuo Lao Wu: Lone-ranger IP can't grow big_

Part4 — Talking gossip and emotion_

Part3 — Platform change and strategy: Taobao, Douyin, Pinduoduo to Video Account_

Part2 — Personal-IP content and monetization: build a cycle-crossing IP_

Supporting Study Materials

This course comes with a materials pack. Members receive the access link by email after requesting the course.

Subscribe and unlock the course to view the supporting materials access links.

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