Independent Site Operations and Cross-Border Overseas Marketing Full-Chain Practical Course, covering independent site operations, overseas digital marketing, business data analysis and career growth,

This course is a comprehensive practical tutorial combining independent site operations, overseas digital marketing and career growth, created for cross-border e-commerce beginners, independent site operators, overseas ad buyers, overseas brand marketing practitioners, and people who want to switch careers into the cross-border e-commerce industry. The course contains 74 video lessons and 3 Excel practice materials, centered on independent site business operations and systematically covering Shopify backend operation, product management, inventory management, Google and Meta ad placement, overseas KOL influencer marketing, SEO search optimization, EDM email marketing, user tiering operations, market research, business data analysis, as well as cross-border e-commerce job seeking and interviews, resume optimization, salary negotiation and career development. Unlike traditional courses that only teach tool operation, this set places far more emphasis on real business scenarios, practical work ability and career development experience. It does not only help students understand how a cross-border e-commerce independent site is actually run, but also deeply analyzes what skills each position requires, how companies evaluate business performance, and how to raise personal career competitiveness through professional ability. Many newcomers who want to enter the cross-border e-commerce industry often run into these problems: they do not know what independent site operation actually involves, they are unfamiliar with Shopify backend operation, they cannot read ad placement data, they do not know how to screen and work with overseas KOLs, they do not know how to analyze products and markets, and they do not understand the complete business logic of how an independent site goes from traffic acquisition to final profit. Practitioners who have already entered the industry, on the other hand, may face unstable ad performance, chaotic inventory management, insufficient repurchase, marketing campaigns with no systematic planning, and unclear career development direction. This course is built around these practical needs, helping students establish a complete knowledge system from basic operation, marketing customer acquisition, user conversion and data analysis, through project review, to professional capability improvement. The course also includes multiple real business analysis sessions, live Q&A and career growth topics, covering zero-experience career switching, internship experience organization, portfolio preparation for cross-border positions, IMC integrated marketing interviews, offer evaluation, salary structure selection and career development paths, helping students combine what they have learned with real job seeking and workplace scenarios. From a zero-basics introduction to independent sites, to mastering the full cross-border marketing chain, to improving business analysis and workplace competitiveness, you will not only learn to operate the tools but also gradually build the ability to solve cross-border business problems on your own. 01.Overseas KOL Marketing - Overseas Social Media Content Ecosystem (Part 1) 02.Introduction to Independent Site Basics 03.Introduction to Independent Site Functional Positions 04.Independent Site Primary and Secondary Operation Metrics 05.Independent Site Operations - Inventory Management 1.0 06.Independent Site - Inventory Management 2.0 (Hands-on) 07.New Product Listing Process 08.Introduction to Affiliate Marketing 09.Introduction to the Campaign Planning Process 10.Introduction to Everyday Use Scenarios of Similarweb 11.Chargeback Order Handling 12.Introduction to SEO and Optimization 13.Introduction to the shopify System (Part 1) 14.facebook Advertising Basics 15.Basic Introduction to Google Ads 16.Introduction to EDM Email Marketing 17.Introduction to the shopify System (Part 2) 18.Overseas KOL Marketing - Overseas Social Media Content Ecosystem (Part 2) 19.Overseas KOL Marketing - Overseas Social Media Content Ecosystem (Part 3) 20.Creating and Sorting Collection Product Series 21.Introduction to the shopify System (Part 1) 22.Introduction to the shopify System (Part 2) 23.Excel Tutorial That Operations Staff Must Have 24.Why Independent Sites Absolutely Must Do User Operation? 01 25.Exporting and Importing Products 26.Delisting Products and Setting Redirects 27.Archiving Products and Unarchiving Them 28.Basic Understanding of Amazon 29.Basic Understanding of Amazon Operations 30.KOL Matrix Building and Budget Allocation 31.Why Google Ads Are Like the Answer and Meta Ads Are Like the Trigger? 32.Why Independent Sites Absolutely Must Do User Operation? 02 33.Overall Analysis of Market Research Categories 34.Meta Ad Placement Course 35.Overseas KOL Marketing - How to Screen Influencers? 36.7.25 Full Live Replay 37.Market Research - Data Organization 38.With a 0 internship experience, what should you highlight when applying for an ad placement position 39.Conversion Funnel Logic for Low, Mid and High Ticket Prices 40.Should an Independent Site Operator Be a Specialist or a Jack-of-all-trades 41.Is a Fixed Salary Better or Base Salary Plus Commission 42.Questions About Promotional Campaigns 43.Which Months Are Better for Social Recruitment 44.How meta Buyers Can Improve Their Aesthetic Taste 45.[shopify] Using Product tags 46.[shopify] How to Refresh and Optimize Products 47.[shopify] How to Duplicate Products 48.Shortcomings and Skills You Need to Fill in for Cross-Border E-commerce IMC Interviews 49.How Independent Site Operators Can Earn over 10K per Year 50.meta Advertising Backend and Structure Overview 51.Overseas KOL Marketing - How to Write a Brief for Influencers? 52.By Which Dimensions Can Independent Site Users Be Tiered 53.How to Use User Data and Dynamic Segment to Achieve Precise Emails 54.[shopify] Configuring Shipping and Freight Rules 55.How to Package a Resume with 0 Experience 56.Overseas KOL Marketing - How to Co-create Viral Videos with Influencers on Different Platforms? 57.[shopify] Introduction to the Analytics Panel with Data Analysis Case Explanations (Part 1) 58.[shopify] Introduction to the Analytics Panel with Data Analysis Case Explanations (Part 2) 59.Overseas KOL Marketing - How to Review a KOL Campaign Project and Which Dimensions to Look At? 60.8.22 Live Replay 61.Do Overseas KOL, Ad Placement and Independent Site Operation Roles Require a Portfolio for Social Recruitment 62.Should an Odd-Jobs Internship Be Written into Your Resume and How to Package It 63.Why Do Interviewers React Only Mildly When Agency Media Buyers Switch to Cross-Border E-commerce IMC with a Million-Budget Campaign 64.How to Optimize a Resume When Switching Careers with Zero Experience 65.Which Independent Site Problems EDM Email Marketing Is Actually Suitable for Solving 66.Overseas KOL Marketing - KOL Cooperation Pitfalls and Solutions 67.00-Overseas Marketing - IMC Trial Lesson 68.Overseas Social Media Operations - How to Build Overseas Social Media from 0 to 1 69.[User Operation] What Makes Up a High-Conversion Email? 70.Business Analysis (Part 1) 71.The Full Advertising Funnel Process 72.How an Independent Site Order Turns from Traffic into Profit 73.Business Analysis (Part 2) 74.Business Analysis (Part 3) Doc 01.Pivot Table Exercises (Country Sales Analysis).xlsx Doc 02.EXCEL Function Exercises.xlsx Doc 03.Remove Duplicates + Split Columns.xlsx 1.74 video lessons + 3 Excel hands-on materials The course content covers independent site operations, overseas digital marketing, business data analysis and career growth, and is suitable for systematic learning. 2.Shopify backend operation combined with real business processes Not only introducing basic functions, but also covering practical work scenarios such as product management, inventory management, freight configuration, data panels and order handling. 3.Three major customer acquisition directions: Google, Meta and KOL Build a systematic understanding of the different logics behind search ads, social ads and overseas influencer marketing, helping students develop multi-channel marketing thinking. 4.Complete business analysis from traffic acquisition to profit realization Through conversion funnels, operation metrics and order profit breakdown, students understand the key business variables in the independent site business model. 5.Dedicated content on user operation and EDM precision marketing Focus on learning user tiering, dynamic Segment and email marketing, and understand how refined operations improve customer retention and repurchase. 6.A blend of real workplace experience and job seeking guidance The course touches on resume optimization, position interviews, portfolios, salary selection and career planning, and does not stay within pure operation knowledge. 7.Market research, data analysis and Excel hands-on support Combining Similarweb, Shopify data panels and Excel exercises to improve students' data processing and business analysis ability. 8.Suitable for cross-border newcomers and for in-service staff to level up From basic tools to project review, from position awareness to professional capability improvement, helping students at different stages find the learning direction that suits them. Cross-border e-commerce zero-basics beginner: people who want to enter the independent site and overseas marketing industry but are unclear about job responsibilities and the learning path. Shopify independent site operations staff: people who hope to improve their product management, inventory management, data analysis and daily operation ability. Overseas ad buyer: people who want to learn the logic of Google and Meta ad placement and ad funnel analysis. Overseas KOL and social media marketing practitioners: people who hope to master influencer screening, brief writing, campaign review and social media operation methods. Cross-border e-commerce job seekers and career switchers: people who need to optimize their resume, prepare for interviews, organize project experience and judge position opportunities. Independent site user operation staff: people who hope to improve their ability in EDM email marketing, customer tiering, user retention and repurchase operation. Overseas brand marketing personnel: people who want to build capabilities in overseas integrated marketing, market research and multi-channel customer acquisition. Cross-border e-commerce team managers: people who hope to improve operation efficiency through business analysis, position capability building and data-driven management. In-service staff who want to raise their career competitiveness: people who want to move step by step from basic execution roles toward senior operations, marketing expert or business management positions. What will you gain after finishing this course? Through 74 video lessons and 3 Excel practice materials, you will gradually build a complete knowledge system of independent site operations and cross-border marketing, and learn the common Shopify backend operations, product management, inventory management, order handling and operation metric analysis methods. You will learn the basic logic of Google and Meta ad placement, understand the different application scenarios of overseas KOL marketing, social media content operations, SEO search optimization and EDM email marketing, and gradually master the main business links from market research, traffic acquisition and user conversion to customer retention. At the same time, through Shopify data analysis, ad funnels, business analysis and order profit breakdown, you will further understand the relationship between traffic, conversion, cost and profit in running an independent site, and develop the ability to discover and analyze business problems with data. In terms of career growth, you will also learn the skill requirements of different cross-border e-commerce positions, how to organize internship and project experience, optimize your resume, prepare a portfolio, improve your interview expressiveness, and how to think about career choices from the angles of salary structure, room for growth in the position and fit with your own abilities. This is not only a tutorial on independent site operations and cross-border marketing skills, but also a systematic learning package that combines real business scenarios, workplace experience and career development methods. From Shopify independent site operations to Google/Meta ad placement, from overseas KOL marketing to SEO, EDM and user growth, and on to data analysis, job seeking interviews and career advancement, these 74 lessons take you through building full-chain cross-border overseas operation capability step by step, growing from a basic executor into cross-border e-commerce talent who can analyze the business, plan marketing and solve problems independently.