Course Introduction: this course is the 2026 advanced hands-on training in foreign trade sales, and it builds a complete foreign trade business system from defining the target customer, searching for customers and writing outreach emails, all the way to handling inquiries, business negotiation, closing orders and looking after existing customers. It explains advanced Google search, techniques for winning customers through social media, shares outreach email wording with a high reply rate, and breaks down all kinds of negotiation scenarios such as price bargaining and chasing samples, backed by real foreign trade cases. It also teaches every kind of foreign trade document, customer management in Excel, trade show emails and referral tactics, so you can read customer psychology and lift your email conversion, helping you win customers, land orders and reactivate existing ones. 01. [Basics 01] - Classify and manage customers with the Pareto principle02. [Basics 02] - Follow up with customers using a dating mindset03. [Basics 03] - Write emails with a modular mindset04. [Basics 04] - Details determine the 'value' of your email05. [Prep 01] - The preparation you cannot skip before writing emails06. [Prep 02] - Have you told apart the market types of your customers?07. [Prep 03] - Adjust your mindset, aim to become a TopSales!08. SP01: Do you know the difference between the PI, CI and PL forms?09. SP02: No CRM? Use Excel for customer management10. SP03: Which platform and channel are best for sending emails?11. [Positioning 01] - Analyse product keywords and industry positioning12. [Positioning 02] - In-depth analysis of the customer's market positioning13. [Positioning 03] - Positioning by the most searched-for customer types14. [Search 01] - Using basic Google operators15. [Search 02] - Using advanced Google operators16. [Search 03] - Advanced search techniques with Google operators17. [Search 04] - More skills never hurt: the secret to finding customers on social media18. [Analysis 01] - Multi-angle in-depth analysis of the customer background (part 1)19. [Analysis 02] - Multi-angle in-depth analysis of the customer background (part 2)20. [Approach 01] - Build your persona before you approach21. [Approach 02] - Practical techniques and cases for approaching customers (part 1)22. [Approach 03] - Practical techniques and cases for approaching customers (part 2)23. [Outreach 01] Basic principles of outreach emails that never get blocked24. [Outreach 02] - Outreach characteristics of different countries25. [Outreach 03] - The ATM rule for writing outreach emails26. [Outreach 04] - Outreach email writing that lifts the reply rate by 8027. [Outreach 05] - Outreach email case study: a card holder brand28. [Outreach 06]: Subject lines that double the open rate29. [Inquiry Analysis 01] Thinking upgrade: the three stages of replying to inquiries (part 1)30. [Inquiry Analysis 02] Thinking upgrade: the three stages of replying to inquiries (part 2)31. [Inquiry Analysis 03] Analysis of and reply to inquiries with no clear goal32. [Inquiry Analysis 04] - Analysis of and reply to qualified inquiries33. [Inquiry Analysis 05] - Quick-reply templates that lift efficiency by 30034. [Talk 01] - A 360-degree analysis of customer psychology before ordering35. [Talk 02] - Selected follow-up and negotiation case analysis (part 1)36. [Talk 03] - Selected follow-up and negotiation case analysis (part 2)37. [Talk 04] - Analyse customer psychology and follow up effectively38. [Talk 05] - Chasing the order after the sample arrives (card holder case)39. [Talk 06] - How trade show customers agonise over custom sample fees40. [Talk 07] - Getting a customer who has agonised for six months to order (projector case)41. [Bargaining 08] - 27 angles for 'your price is too high' (part 1)42. [Bargaining 09] - 27 angles for 'your price is too high' (part 2)43. [Bargaining 10] - 27 angles for 'your price is too high' (part 3)44. [Bargaining 11] - Price cuts come with conditions too45. [Bargaining 12] - Advanced negotiation techniques - winning over customer psychology46. [Closing 01] - Confirmation emails that help close the order47. [Closing 02] - Service upgrade: progress emails during production48. [Closing 03] - Rights protection: confirmation emails before shipment49. [Retention 01] - Emotional marketing that binds customers deeply50. [Retention 02] - Benefit-driven deep customer binding51. [Retention 03] - Response plan for problems that arise after shipment52. [Retention 04] - Case: repeat order of 15 defective products (projector)53. [Retention 05] - Promotional emails for everyday activities54. [Retention 06] - Emails that lead customers to online platform events55. [Retention 07] - Retention letters for existing customers56. [Show Email 01] - Efficient conversion: writing customer emails after the show57. [Show Email 02] - Did you really write your trade show invitation email correctly?58. [Referral Email] - A bigger world: writing referral emails
This course comes with a materials pack. Members receive the access link by email after requesting the course.