2026 Amazon Beginner-to-Advanced Hands-On Course: Full-Flow Teaching From Account/Brand, Selection & Listing, FBA Shipping to Ad Promotion and After-Sales Replenishment

1. Course Content Overview

The "2026 Amazon Beginner-to-Advanced Hands-On Course" is a systematic hands-on tutorial built around Amazon cross-border e-commerce store operations, account safety, brand registry, product selection, Listing optimization, FBA shipping, and ad promotion. Starting from Amazon platform basics, professional terminology, and account management, it provides detailed explanations of core knowledge such as account association risk, account performance management, brand registration and filing, FBA platform fee composition, and cost calculation, helping beginners build standardized store operations thinking. On the product operations side, it focuses on teaching hands-on skills such as beginner product selection approaches, product development directions, high-quality Listing creation, backend product listing, bulk upload via spreadsheets, and variant merging and splitting, and provides in-depth analysis of the FBA shipping process, product follow-selling and anti-follow-selling, on-site advertising, promotional campaigns, and product promotion operating strategies. It also covers practical content such as product after-sales maintenance, continuous Listing optimization, inventory replenishment planning, and commonly used Amazon tools and plugins, helping students systematically master the complete operations process from account preparation, product development, listing and sales, logistics and shipping, to advertising promotion and after-sales management—gradually improving their ability to independently operate Amazon stores.

2. Who It's Suitable For

\
1. Amazon complete beginners who want to systematically learn store operations.
\
2. Cross-border e-commerce entrepreneurs who want to master the complete operations process.
\
3. Amazon beginner sellers who want to improve product selection and promotion skills.
\
4. Cross-border e-commerce operators who want to learn Listing and ad optimization.
\
5. People preparing to transition into cross-border e-commerce who want quick hands-on onboarding.
\

3. What You Will Gain

\
1. Master account operations knowledgeand understand association risks and brand filing.
\
2. Learn product selection and product listingand master Listing optimization techniques.
\
3. Become familiar with FBA fees and shippingand understand the logistics process.
\
4. Master ad promotion methodsand learn on-site promotion operating strategies.
\
5. Learn after-sales and inventory managementand build a complete operations mindset.
\

4. Course Outline
Beginner advanced course Lesson 1
Beginner advanced course Lesson 4: Detailed explanation of Amazon professional terminology
Amazon beginner advanced course Lesson 5
Lesson 2: Account association and account performance (Part 1)
Lesson 2: Account association and account performance (Part 2)
Lesson 3: Amazon accounts, brand registration and filing (Part 1)
Lesson 3: Amazon accounts, brand registration and filing (Part 2)
Lesson 6: Detailed explanation of Amazon FBA platform fees
Lesson 7: Beginner product selection overview—development thinking, directions, and methods
Lesson 8: Pre-listing preparation—creating a high-quality Listing (Part 1)
Lesson 8: Pre-listing preparation—creating a high-quality Listing (Part 2)
Lesson 9: Hands-on product listing process; backend table upload, product merging and splitting
Lesson 10: What product hijacking is and how to prevent it
Lesson 11: FBA shipping process and precautions
Lesson 12: Product promotion, on-site ads, promotions, and operating strategies (I)
Lesson 12: Product promotion, on-site ads, promotions, and operating strategies (II)
Lesson 12: Product promotion, on-site ads, promotions, and operating strategies (III)
Lesson 13: Product after-sales maintenance, optimization, and replenishment planning
Lesson 14: Introduction to common Amazon tools and plugins
Lesson 15: Course review and summary