Amazon Product Research Hands-On Course: Multi-Dimensional Product Analysis + Tool Practice, Data-Driven Selection, Mining Blue-Ocean Opportunities, and Precise Control of Profit and Market Difficulty

Course Introduction

This Amazon product research course is a hands-on program focused on refined Amazon selection. It starts from basic literacy and the complete selection workflow, with live demos of the two major selection tools - SellerSprite and H10. It covers product element breakdown, product innovation, mining blue-ocean and seasonal products, and uncovering accessory and adjacent needs. Starting from the two core selection methods - keywords and categories - it analyzes keyword-product relationships and competitive dynamics, and teaches market-size estimation, project difficulty assessment, profit calculation, and ROI projection.

It comes with plenty of hands-on exercises, walking you through product planning step by step and providing a standardized product-planning template. It digs into the underlying reasons many sellers can't find products and gives solutions, connecting the full selection chain from market analysis and data judgment to product planning - no more choosing by gut feel.

Course Content

Analysis - Product Analysis (Operations) - 4-5 - Operations Dimension 1

Analysis - Product Analysis (Operations) - 4-5 - Operations Dimension 2

Analysis - Product Analysis - 4-1 - Elements

Analysis - Product Analysis - 4-2 - Innovation

Analysis - Product Analysis - 4-3 - Blue Ocean and Seasonality.mov

Analysis - Product Analysis - 4-3 - Blue Ocean and Seasonality

Analysis - Product Analysis - 4-4 - Accessory Fit and Emerging Needs.mov

Analysis - Product Analysis - 4-4 - Accessory Fit and Emerging Needs

Analysis - Product Analysis - 5 - Question Explanation.mov

Analysis - Product Analysis - 5 - Question Explanation

Tool Walkthrough - 3-1 - SellerSprite

Tool Walkthrough - 3-2 - SellerSprite Supplement and H10

Beginner Literacy - Basics - 2-1

Beginner Literacy - Basics - 2-2

Selection - 10 - Profit and ROI Ratio

Selection - 11-1 - Difficulty Explanation and Analysis.mov

Selection - 11-2 - Difficulty Analysis Demo

Selection - 12 - Market-Size Analysis

Selection - 13 - Selection Foundation Setup

Selection - 14 - Keyword-Based Selection

Selection - 14 - Keyword Selection Explanation - 1

Selection - 14 - Keyword Selection Explanation - 2

Selection - 15 - Category-Based Selection Method

Selection - 16 - Extended Selection Methods - 1

Selection - 19 - Product Planning Basic Template

Selection - 1 - Process and Q&A

Selection - 20 - Product Planning Practice

Selection - 21 - Flexible Planning

Selection - 22 - Final Summary

Selection - 8 - Keyword-Product Relationships

Selection - 9 - Competitor Relationships

Selection Analysis 6-1 - Exercise Session

Selection Analysis 6-2 - Exercise

Selection Analysis 6-3 - Exercise Session

Selection Analysis - 7 - Summary

Selection Challenges - Supplement

Selection Challenges - Why You Can't Find Products - 1

Selection Challenges - Why You Can't Find Products - 2

Selection - Hands-On - 17

Suitable For

- New Amazon sellers who don't know how to research products scientifically and rely on gut feel

- Cross-border entrepreneurs who keep hitting pitfalls, can't find blue oceans, and can't read market size or competition difficulty

- Operators who can use SellerSprite and H10 but can't deeply interpret the data

- Refined sellers who only do basic keyword selection and want to learn category selection and product innovation

- Amazon operators stuck in the selection phase, unable to find a suitable product

What You Will Learn

Build a solid Amazon selection foundation and a standardized selection workflow and thinking framework

Use SellerSprite and H10 skillfully and read the backend market data

Master keyword selection, category selection, and extended selection methods

Learn to break down product elements and uncover innovation points, blue-ocean products, and seasonal opportunities

Analyze adjacent derivative needs and understand the underlying relationships between keywords, products, and competitors

Assess market size and competition difficulty, and calculate profit and ROI in advance

Learn to use the product-planning template, complete product planning independently, and flexibly adjust the plan

Consolidate selection skills through lots of hands-on exercises and understand the core reasons you keep failing to find products

Build an operations-dimension analysis mindset and judge whether a product is viable from an operations perspective