2026 Sofia Foreign-Trade Thinking Practical Course: Client Development & Follow-Up, English Emails, Price Negotiation, Big-Client Closure and Overseas Exhibition Ground Promo

1. Course Overview

The "Sofia Thinking Course: Foreign-Trade Sales Practical Advanced Tutorial" is a systematic hands-on course for foreign-trade salespeople, cross-border e-commerce practitioners and foreign-trade sales managers, covering foreign-trade sales thinking, client development and follow-up, business negotiation, English email expression, big-client closure, account management, overseas exhibitions, video calls and overseas ground promo. It opens with 21 mistakes senior salespeople make to correct traditional sales misconceptions and build high-value-client thinking; through 100 foreign-trade email scenarios it systematically covers outreach letters, RFQ quotes, sample follow-up, price negotiation, order pushing, order exceptions, complaints and repeat-order maintenance; it deep-dives into advanced price negotiation, the third-party negotiation method, story marketing, client psychology and emotional marketing to raise trust and close rates. It uses 100-million-client closure case reviews, billion-yuan project growth and long-term big-client cooperation models to show how to grow from a regular salesperson into a core partner of high-value clients. It also covers overseas exhibition prep and reception, the six-step video call, and overseas client visits and ground promo, with many past live Q&A, real order cases and problem breakdowns, building a complete foreign-trade system from development, negotiation and closure to long-term repeat purchase, and lifting professional expression, negotiation, account management and performance.

2. Who It's For

1. Foreign-trade beginners: people wanting systematic sales skills.
2. Foreign-trade salespeople: wanting higher reply and close rates.
3. Cross-border practitioners: wanting better overseas client communication.
4. Sales managers: wanting to break through big-client development.
5. Foreign-trade founders: wanting stable clients and long-term partnerships.

3. What You'll Gain

1. Raise sales thinking: master advanced thinking and avoid common mistakes.
2. Strengthen communication: English emails, follow-up and trust-building.
3. Improve negotiation: quoting, bargaining and order-pushing methods.
4. Close big clients: billion-order cases and deep-partnership strategy.
5. Complete the system: exhibitions, video calls, overseas visits and repeat orders.

4. Course Catalog

├─01. 21 mistakes senior foreign-trade salespeople make
1. Five mistakes every senior salesperson must avoid
2. Five follow-up mistakes that cost you orders
3. Million-yuan salespeople never make these three mistakes
4. Smart salespeople never make these two mistakes
5. Three easily missed mistakes you actually make often
6. Expand your mindset: avoid these two role mistakes
7. Is closing the order really the ultimate goal?

├─02. Essential prep for high-paid foreign-trade people
01. The basics you easily overlook
02. What the company PPT must cover
03. Leaving a strong impression with an SOP (flowchart) 04. Pitfalls that slip past high pay
05. Be a "smart" salesperson

├─03. The universal weapon in foreign trade - story thinking
01. What story thinking is and its uses
02. Story thinking for personal IP
03. Story thinking for company image
04. Story thinking for product value and brand culture
05. Using colleague stories to solve trust and complaints
06. The power and pitfalls of story thinking

├─04. Foreign-trade email expression drill (100 scenarios)
01. Outreach letters that actually work
02. The perfect follow-up template after a video call
03. Client asks for quote: factory vs trader, competitor templates
04. Client asks about quality, advantages, ISO: templates
05. Follow-up before and after samples are sent
06. Follow-up before and after samples are sent
07. Sample went wrong, client won't pay: templates
08. Price-negotiation scenarios: templates
09. Three mis-quote scenarios: templates
10. How to reach the lowest price: templates
11. Unreasonable client demands: multiple templates
12. Client's last cut, no docs provided: templates
13. Reactivating dormant clients, price talk: templates
14. Three scenarios for pushing orders efficiently
15. PI ignored, unreasonable refund, short shipment, sudden drop: templates
16. Common scenarios around closure
17. Delayed delivery, unpaid balance: templates
18. Tactfully refusing unreasonable demands
19. Follow-up after goods arrive
20. Using follow-up to build rapport
21. Replies that drive repeat orders
22. Pushing, repeat orders, gifts: templates
23. How to raise prices and keep clients safe
24. Follow-up before and after inviting clients to shows
25. Reporting and saving: order cancelled, appointment visits

├─05. Expression skills - a required advanced course
01. Expression basics
02. Expression that clients can't exploit long-term
03. Expression for building a persona
04. Expression in price negotiation
05. Expression that earns trust
06. Expression for company image and culture
07. Expressing company strength subtly
08. Expressing refusals without offending

├─06. Follow up clients to double your close speed
01. The right mode that lifts follow-up efficiency 300%
02. Must-know pre-closure follow-up points
03. Wrong follow-up cases and pitfalls
04. The five pre-closure problems and clever responses
05. Turn small clients into big ones
06. Eight follow-up methods for stable big clients
07. The irreplaceable secret for old clients

├─07. New model for closing 100M clients - review
01. The big-client mindset you must have
02. Full review of a shocking 100M client closure
03. Details of winning a 100M client (1)
04. Details of winning a 100M client (2)
05. Ten keys to closing 100M clients (1)
06. Ten keys to closing 100M clients (2)
07. The new 100M-client model 99% of sellers don't know

├─08. Sofia's secret playbook for business negotiation
01. Key word: the third party
02. Third-party at its best: R&D engineer & quality manager
03. Third-party: production manager & procurement manager
04. Third-party: marketing manager & finance manager
05. Third-party: your superior, warehouse supervisor
06. Third-party: legal, colleagues
07. Third-party: assistant, peers, packaging factory
08. Detailed case analysis

├─09. Road to 100M - from zero to a billion project
01. Background of Road to 100M
02. Its growth history
03. Its leap
04. Why it succeeded early on
05. Student Q&A collection
06. Lessons and advice for everyone

├─10. Applying advanced price-negotiation strategy
01. The 3 price mistakes 99% of sellers make
02. Two difficulties in client-price inquiries
03. The full guide to handling "your price is high"
04. Must-know quoting strategy
05. The ultimate price-war playbook
06. The right way to push payment
07. Copy-paste mis-quote solutions
08. Countering the "nibble" with conditional exchange
09. How advanced sellers actually cut price
10. The secret to long-term stable cooperation
11. Be the bidder who has the last laugh

├─11. Sales growth - Exhibition Victory Secrets
01. Winning at foreign-trade exhibitions 20250323

├─12. Effortlessly build client stickiness
01. Five trust factors & icebreakers and landmines
02. Five clever icebreaker questions
03. Dig into client preferences to win their mind
04. Case: fast trust and first order
05. Turning dead-end chats into ongoing ones (1)
06. Turning dead-end chats into ongoing ones (2)
07. Four chat landmines to avoid
08. Using story thinking to look professional
09. Using negative phrasing to look professional
10. The little four-step method to win clients
11. Extreme details that touch clients

├─13. Win video calls in one move
01. Video-call scenarios
02. Required hardware
03. Must-learn points for success
04. The six-step method for a successful call
05. Factories vs traders on video calls
06. Key info you must extract
07. The full guide to clients who refuse video calls

├─14. Turn clients into family - case review
01. Six-step client-as-family method & digging background
02. The mindset that quickly sparks client interest
03. Emotional marketing to build a shared-interest community
04. The trick to becoming a super supplier
05. Using the client's family to grow closer
06. Six must-have skills for client-as-family
07. The seven emotional-marketing factors you don't know

├─15. Exhibition victory secrets
01. Must-know exhibition basics
02. Full prep from booth choice to go-live
03. Perfect reception at the show - 1
04. Perfect reception at the show - 2
05. Following up hot right after the show

├─16. Top overseas ground-promo skills
01. What ground promo is & which skills it tests
02. Prep before ground promo
03. Arranging food, clothing, lodging and transport
04. Running a perfect, efficient overseas visit
05. The most challenging ground promo
06. Overseas ground-promo notes

├─17. Live 44: how a salesperson bridges client and company
01. 20260708 - Sofia live replay

├─18. Live 43: managing old-client relationships
01. 20251003 - Sofia live replay

├─19. Live 42: big clients need big-client thinking
01. 20260513 - Sofia live replay

├─20. Live 41: maximizing exhibition results
01. 20260408 - Sofia live replay

├─21. Live 40: the first lesson after the new year
01. 20260226 - Sofia live replay

├─22. Live 39: which foreign-trade pitfalls to avoid
01. Which foreign-trade pitfalls to avoid

├─23. Live 38: from "read and ignored" to "only you" - the client-relationship model
01. Live: client-relationship model breakdown - Sofia

├─24. Live 37: becoming the irreplaceable one in clients' minds
01. Live: becoming the irreplaceable one

├─25. Live 36: locking in valuable clients
01. Live: locking in valuable clients - Sofia

├─26. Live 35: case study (build the habit of analyzing clients)
01. Live: case study (analyze clients)

├─27. Live 34: case study (target-price negotiation)
01. Live: case study (target-price negotiation) - Sofia

├─28. Live 33: case study (overseas visit, shipment delay)
01. Live: case study (overseas visit, shipment delay) - Sofia

├─29. Live 32: revealing the 2024 100M sales playbook and 2025 outlook
01. Episode 75: the 2024 100M playbook and 2025 outlook

├─30. Live 31: how tactful refusals score you points
01. Episode 74: tactful refusals that score points

├─31. Live 30: overseas exhibition and ground-promo skills
01. Episode 73: overseas exhibition and ground-promo skills

├─32. Live 29: do foreign trade with a problem-solving mindset
01. Episode 72: problem-solving in foreign trade

├─33. Live 28: tough foreign-trade problems that sharpen your thinking
01. Episode 70: tough problems that sharpen your thinking

├─34. Live 27: handling refusals and unreasonable prices gracefully
01. Handling refusals and unreasonable prices

├─35. Live 26: brainstorming on raising overall foreign-trade skills
01. Episode 65: brainstorming on overall skills

├─36. Live 25: the people psychology you must know
01. Episode 63: the people psychology you must know

├─37. Live 24: a 120M top seller shares their thinking (emotional marketing, team culture, commission, yearly goals)
01. Episode 61: a 120M top seller's business thinking

├─38. Live 23: the complete overseas-visit playbook
01. Episode 55: the overseas-visit playbook

├─39. Live 22: how much do you know about negotiation psychology
01. How much do you know about negotiation psychology

├─40. Live 21: from an insecure newbie to a million-a-year success
01. Episode 42: from insecure newbie to million-a-year

├─41. Live 20: big-client psychology practical guide
01. Episode 40: big-client psychology practical guide

├─42. Live 19: full review of closing a 100M client
01. Episode 38: closing a 100M client - full review

├─43. Live 18: deep big-client cooperation that makes them need you
01. Episode 37: deep big-client cooperation

├─44. Live 17: Sofia's exclusive advanced price negotiation
01. Episode 35: Sofia's exclusive advanced price negotiation

├─45. Live 16: story thinking - the universal closure weapon
01. 11.11 - Story thinking, the closure weapon

├─46. Live 15: practical psychology to close big clients
01. 20221104 - practical psychology to close big clients

├─47. Live 14: how I landed a 100M+ order
01. 20221028 - how I landed a 100M+ order

├─48. Live 13: great tricks for client stickiness and deep cooperation
01. 20221025 live: stickiness and deep cooperation

├─49. Live 12: the full price-negotiation guide every seller struggles with
01. 20221018 live: the full price-negotiation guide

├─50. Live 11: the secret to holding big clients in hard negotiation
01. 20220915 live: holding big clients in hard negotiation

├─51. Live 10: refusal is also an effective negotiation move
01. Refusal as an effective negotiation move

├─52. Live 9: why clients choose to work with you
01. Why clients choose to work with you

├─53. Live 8: nailing client psychology, the key weapon
01. Nailing client psychology, the key weapon

├─54. Live 7: how to make clients trust you
01. How to make clients trust you

├─55. Live 6: when to talk around the subject in negotiation
01. When to talk around the subject in negotiation

├─56. Live 5: how to handle tricky clients
01. How to handle tricky clients

├─57. Live 4: how to crack hard big clients
01. How to crack hard big clients

├─58. Live 3: using remote work to push orders
01. Using remote work to push orders

├─59. Live 2: cleverly drawing out more client information
01. Cleverly drawing out more client information

├─60. Live 1: after I cut the price, the client still gave the order to a competitor
01. After I cut the price, the client still ordered from a competitor

└─61. Live 0: Sofia's early case collection
01. Negotiate this way and complaints become orders
02. Why do clients always think my product is expensive
03. Thirty-six transformations: shifting identity
04. The thorny questions in negotiation
05. The negotiation trump card
06. How a 100M-a-year order was won
07. Different ways to "lock" prospects
08. How factories and traders use video calls to push orders
09. How to make clients "love" you
10. Flexible use of the four emotions
11. Being seen is a skill
12. How sellers reach a million a year