
This Taobao/Tmall Business Strategy Class is designed to guide merchants away from the traditional operating mindset that relies on short-term traffic bonuses, and instead run their stores using an asset operations model. The course focuses on product matrix building strategies to help merchants escape the business risks brought by a single hit product, and stop betting store revenue on a handful of items. The course covers ad spend value optimization, multi-product layout planning, and building a long-term store profit system, teaching merchants to turn store customers, goods, and channels into assets that can be accumulated, and to build a Taobao/Tmall operating model with stronger risk resistance and more stable returns. Suitable for Taobao/Tmall merchants and store operators.
This course comes with a materials pack. Members receive the access link by email after requesting the course.