E-Commerce Theory and Practice (Douyin Shop + Taobao + Pinduoduo): Beginner to Advanced Course Series

For part-time e-commerce seekers wanting a breakthrough, e-commerce beginners, and startup newbies.

Course Catalog:

01. E-Commerce Theory and Practice — Preface

– 001. A Replicable E-Commerce Path
– Explore a replicable path in e-commerce and build the cornerstones of your success.

– 002. The Right Mindset and Attitude for E-Commerce
– Share the right e-commerce mindset to help you cut through obstacles on your journey.

– 003. E-Commerce Planning for Different Professions
– Analyze planning characteristics across career backgrounds, guiding you to find the right direction.

02. E-Commerce Theory and Practice — Douyin Shop

– 004. Lesson 1: The Relationship and Differences Between Douyin's Two E-Commerce Models (Showcase + Douyin Shop)
\ – Break down Douyin's e-commerce models to clarify the relationship and differences between showcase and Douyin shop.

– 005. Lesson 2: How to Enable the Showcase Feature
\ – Guide you in enabling the showcase feature to quickly expand sales channels.

– 006. Lesson 3: How to Position Yourself for Showcase Selling
\ – Teach you to position your showcase selling to attract target customers.

– 007. Lesson 4: How to Select Products for the Showcase
\ – Share showcase product-selection strategies to help you pick bestsellers.

– 008. Lesson 5: How to Get Free Samples and Vet Stores
\ – Teach you how to get free samples and vet reliable stores.

– 009. Lesson 6: How to Quickly Find Benchmark Accounts
\ – Guide you to find benchmark accounts and learn from their success.

– 010. Lesson 7: Account-Startup Flow + Growing to 1,000 Followers
\ – Share the account-startup flow and quick follower-growth methods.

– 011. Lesson 8: 10 Traffic Codes for Showcase Selling
\ – Teach you the 10 traffic codes of showcase selling to attract more customers.

– 012. Lesson 9: Sorting Out Buyers' Reasons and Selling Points
\ – Help you sort out purchase reasons to boost conversion.

– 013. Lesson 10: Douyin Shop Types
\ – Introduce Douyin shop types to help you choose the right one.

– 014. Lesson 11: Detailed Douyin Activation Steps
\ – Guide you through detailed Douyin shop activation steps to get started fast.

– 015. Lesson 12: Backend Introduction (Hands-on)
\ – Hands-on backend introduction to help you get familiar with the interface.

– 016. Lesson 13: Douyin Supply Platform
\ – Introduce the Douyin supply platform to help you find quality suppliers.

– 017. Lesson 14: Auto-Listing Products
\ – Guide you through auto-listing steps to improve efficiency.

– 018. Lesson 15: Manually Listing Products
\ – Share manual listing methods for more flexible product management.

– 019. Lesson 16: Selected Alliance — How to Contact Creators
\ – Teach you how to contact creators for cooperation to attract more traffic.

– 020. Lesson 17: Douyin Product-Selection Strategy I
\ – Share Douyin product-selection strategy I to help you pick bestsellers.

– 021. Lesson 18: Douyin Product-Selection Strategy II (Key)
\ – Guide Douyin product-selection strategy II to help you choose distinctive products.

– 022. Lesson 19: Douyin Product-Selection Strategy III (Key)
\ – Share Douyin product-selection strategy III to help you find hit products.

– 023. Lesson 20: What Is Product-Card Traffic and How to Steal Traffic from Hits
\ – Break down product-card traffic and methods to intercept hits, raising exposure.

– 024. Lesson 21: How Suppliers Drop-Ship and Avoid Shipping-Label Problems
\ – Share drop-shipping methods that avoid label issues, ensuring smooth shipping.

– 025. Lesson 22: Supply-Chain Integration for a Long-Term Stable Store
\ – Teach you how to integrate supply chains for long-term, stable partnerships.

03. E-Commerce Theory and Practice — Taobao

03. E-Commerce Theory and Practice — Taobao (Continued)

– 061. Lesson 36: Buyer-Show Settings
\ – Teach you how to set up buyer shows to increase interaction and trust.

– 062. Lesson 37: Introduction and Subscription to Shence (Business Advisor), and Layout
\ – Introduce Shence's functions and use, helping you analyze store data and make decisions.

– 063. Lesson 38: Store Visitor Traffic Analysis
\ – Analyze store visitor traffic to understand user behavior and optimize operations.

– 064. Lesson 39: Store Levels, Review Rules, and Preventing Neutral/Negative Reviews
\ – Decode store levels and review rules, teaching you to prevent bad reviews and raise reputation.

– 065. Lesson 40: Sales and Review Calculation Rules
\ – Detail sales and review calculation rules to help you correctly understand store performance.

– 066. Lesson 41: SEO Search-Engine Optimization
\ – Guide you through SEO to improve store rankings in search engines.

– 067. Lesson 42: Crafting Golden Product Titles
\ – Share tips for attractive product titles to boost CTR and conversion.

– 068. Lesson 43: Optimizing Product Listing/Delisting Times
\ – Teach you to optimize product listing times to raise exposure and sales.

– 069. Lesson 44: Optimizing Title Keywords
\ – Share keyword-optimization tips to strengthen search-engine matching.

– 070. Lesson 45: Charity Product Settings (Hands-on)
\ – Hands-on charity-product setup to improve public-welfare promotion.

– 071. Lesson 46: Enabling and Explaining Shipping Insurance
\ – Introduce shipping insurance's function and activation to protect transactions.

– 072. Lesson 47: Decoding the Search Ranking Mechanism — In-depth
\ – Decode the search ranking mechanism to help you improve store rankings.

– 073. Lesson 48: Operating Common Sense You Must Know — 1 — In-depth
\ – Share operating common sense and tips to help you become a great e-commerce practitioner.

– 074. Lesson 49: Operating Common Sense You Must Know — 2 — In-depth
\ – Continue sharing operating common sense to help you avoid common mistakes.

– 075. Lesson 50: Paths for New Store Owners — In-depth
\ – Share paths and development directions for new store owners to help you find your way.

– 076. Lesson 51: Three Ways to Build Hit Products
\ – Guide hit-building methods to boost product sales.

– 077. Lesson 52: Pitfalls in Building Hit Products — In-depth
\ – Share pitfalls to avoid when building hits, helping you prevent failure.

– 078. Lesson 53: Building Hits Through Keywords in Detail
\ – Detail keyword-based hit-building methods and tips.

– 079. Lesson 54: Early Baseline Sales — In-depth
\ – Share the importance and practice of early baseline sales to help you get a foothold.

– 080. Lesson 55: Basic Introduction to Wanxiangtai — In-depth Practice
\ – Introduce Wanxiangtai's basic functions and use to improve store management efficiency.

– 081. Lesson 56: Basic Setup and Placement of Paid Promotion — In-depth Practice
\ – Detail basic setup and placement of paid promotion, including ad-position selection, audience targeting, and budget control.

– 082. Lesson 57: Taobao Alliance (Taoke) Introduction and Placement — In-depth Practice
\ – Deep dive into Taobao Alliance (Taoke) mechanics and placement, including choosing products and raising conversion.

– 083. Lesson 58: Marketing Campaign Sign-Up Entrances — In-depth Practice
\ – Guide you through joining marketing campaigns, including sign-up flow, notes, and optimization to boost campaign performance.

– 04. E-Commerce Theory and Practice — Pinduoduo

– 084. Lesson 1: Differences Between Personal, Specialty, Franchise, and Flagship Stores
\ – Introduce the differences and features to help you choose the right store type.

– 085. Lesson 2: How to Create a Pinduoduo Store
\ – Guide you through creating a Pinduoduo store, including registration, store info, and review.

– 086. Lesson 3: How to Create Pinduoduo Sub-Accounts
\ – Share how to create Pinduoduo sub-accounts for multi-person collaboration.

– 087. Lesson 4: Things to Note Before Publishing Products
\ – Remind you of pre-publishing notes, including product prep, image specs, and description points.

– 088. Lesson 5: How to Publish Products
\ – Guide you through publishing on Pinduoduo, including product info, pricing, and shipping templates.

– 089. Lesson 6: Pinduoduo Seller Backend Introduction
\ – Introduce the Pinduoduo seller backend's functions and layout to help you manage the store.

– 090. Lesson 7: Pinduoduo Auto-Reply Settings
\ – Guide you through auto-reply setup to improve communication efficiency and service.

– 091. Lesson 8: Pinduoduo Shipping Rules
\ – Explain Pinduoduo's shipping rules and standards to help you arrange order shipping.

– 092. Lesson 9: Marketing Campaigns and Tools Introduction
\ – Introduce Pinduoduo's campaigns and tools, including group buying and flash sales, to boost exposure and sales.

– 093. Lesson 10: After-Sales Management Settings
\ – Guide you through after-sales setup, including return/exchange flow and complaint handling.

– 094. Lesson 11: Shipping Template Settings
\ – Introduce shipping-template setup and notes to ensure accurate shipping-fee calculation.

– 095. Lesson 12: New-Store Operations Mindset
\ – Share new-store operations mindset and strategy to help you quickly enter the market.

– 096. Lesson 13: Pinduoduo Promotion Platform Introduction
\ – Introduce Pinduoduo's promotion platforms and channels, on-site and external, to boost exposure.

– 097. Lesson 14: How to Choose Products Suitable for Pinduoduo
\ – Guide you in choosing products for Pinduoduo, including product features and market-demand analysis.

– 098. Lesson 15: How to Stay Profitable in Pinduoduo's Low-Price Competition?
\ – Share methods and strategies to stay profitable amid Pinduoduo's low-price competition.

– 099. Lesson 16: How to Reduce Reply-Related Fines and Violations on Pinduoduo
\ – Teach you how to reduce fines and violations caused by reply issues on Pinduoduo.

– 100. Lesson 17: How to Avoid Logistics-Related Fines
\ – Share how to avoid fines from logistics issues, protecting store profit.

– 101. Lesson 18: Pinduoduo Core Operations Strategy
\ – Share Pinduoduo's core operations strategy to boost store competitiveness.

– 102. Lesson 19: Pinduoduo Flash-Sale Campaigns
\ – Guide you through joining Pinduoduo flash sales to boost product exposure and sales.

– 103. Lesson 20: Pinduoduo Product-Selection Mindset (In-depth)
\ – Share Pinduoduo product-selection mindset and tips to help you pick bestsellers.

– 104. Lesson 21: How to Optimize and Improve After Selecting Styles (In-depth)
\ – Guide you in post-selection product optimization to improve quality and sales.

– 105. Lesson 22: Pinduoduo FAQ Collection (Part 1)
\ – Compile common Pinduoduo questions and solutions to help you handle challenges.

– 106. Lesson 23: Pinduoduo FAQ Collection (Part 2)
\ – Continue compiling common Pinduoduo questions