Google SEO Practical Course: Build an Efficient Independent Site; Boost Rankings and Traffic Together

This course is designed for SEO beginners and intermediate-to-advanced SEO practitioners, helping you start from the basics and gradually master various advanced SEO skills—covering keyword research, image SEO, content creation, link building, and technical SEO. Whether a newbie or an experienced webmaster, through this course you'll deeply understand Google SEO's underlying logic, master practical SEO tools, optimize your independent site, and quickly raise traffic.

Course Content:

1. Orientation

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• What is Google SEO
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• The world's leading search engine—Google Search
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• How to find your benchmark websites
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2. Keyword Research

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• Mining keywords from the Google search box
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• How to optimize keyword singular/plural forms
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• What are long-tail keywords
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• Using various keyword tools (People Also Ask, Answer the Public, Keyword Sheeter, etc.)
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3. Image SEO

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• How to check images' Alt attribute
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• Skills for optimizing image Alt attributes
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• Using Imagify to convert images to WebP
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• Recommended image-compression and cutout tools
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4. Semrush Special

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• Using Semrush to research competitor sites
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• Mining keywords with Semrush Magic Tool
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• Analyzing Wikihow's and Alibaba's keyword strategy
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5. On-Page SEO

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• How to write SEO-friendly titles and meta descriptions
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• On-Page SEO checklist for page optimization
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6. Content Creation

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• Common content-writing templates and blog outlines
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• How to edit independent-site articles
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• Using Grammarly to optimize English copy
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7. Link Building

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• Types of backlinks and how to get high-quality ones
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• The difference between Dofollow and Nofollow links
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8. Technical SEO

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• How Google SEO works: crawl, index, rank
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• Submitting a sitemap and optimizing site speed
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• Setting up the SSL security certificate
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9. SEO Tools

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• Using the Google plugin SEO Quake to check page SEO
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• Using Yoast to optimize a WordPress site's SEO
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10. Data Analysis

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• Configuring Google Search Console (GSC)
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• Using Hotjar to view site heatmaps
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11. SEO General Knowledge

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• Understanding SERP (search engine results page) and Featured Snippet concepts
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