Course Name: 6-Day 6-Night Taobao-Tmall Profit Training Camp—Course PPT, Mind Map, and Recordings Followed Throughout, Easy Learning!
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This is a course tailored for e-commerce practitioners and enterprise decision-makers, covering 0-to-1 e-commerce marketing practice, helping you crack various problems encountered in e-commerce development and take you to the industry top.
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Course Outline:
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Opening Ceremony
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- Sign-in, host opening, course notices
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E-Commerce Retail Industry: The Truth Behind It
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- Decrypt how e-commerce enterprises stand out in the fiercely competitive market, deeply analyzing industry development laws.
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Market Research and Competitor Analysis
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- How to do market research well, accurately grasp market size, analyze competitor dynamics, and let you better predict trends.
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How to Find New Markets and Growth Opportunities
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- Learn to identify market opportunities, judging which categories and products will have explosive growth in the future.
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Simple, Effective Methods to Raise Marketing Level
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- Efficient marketing methods applicable to all e-commerce practitioners, from zero base to raising to industry elite.
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The Path From Zero to Industry Top
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- Master successful industry enterprises' decision path, learning how from zero step by step achieve industry leadership.
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Decision Guide for Enterprises at Different Stages
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- Whether you're in early entrepreneurship or mid-industry, this lesson helps you make the most critical strategic decision.
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Keyword Promotion and Precise Traffic:
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Keyword-Promotion Profit and Underlying Logic
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- Deeply analyze keyword promotion's core profit model, helping you precisely control ad-delivery effect.
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Traffic Funnel and Matrix Layout
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- Let you understand traffic funnel construction and promotion-matrix layout, breaking the traffic bottleneck.
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Early Preparation and Three-Selection Strategy
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- Keyword promotion's early prep work, and how through three-selection strategy get precise traffic.
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Keyword-Optimization Strategy and Advanced Methods
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- Master keyword promotion's optimization methods, raising precise delivery, helping you achieve maximum conversion.
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Smart Updates and Version Iteration
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- Learn how based on market feedback constantly adjust promotion strategy, achieving fast iteration and updates.
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Tag-Based Application and Precise Promotion
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- Through Damo-Pan tag-based precise user positioning, making your promotion more targeted.
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Hit-Product Building and Marketing Attack-Defense Battles:
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Core Methodology for Building Hit Products
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- Take you in depth through which marketing strategies and operation steps behind successful hit products cannot be ignored.
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Big Hit-Product Attack-Defense Battle
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- Learn how in a fiercely competitive environment quickly build and protect your hit product.
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Order-Farming Breakthrough: Break the Sales Bottleneck Without Order Farming
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- Teach you how through other innovative strategy break the sales bottleneck, shedding dependence on order farming.
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Multiple Hit-Product Plays Applied
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- Master multiple viable hit-product plays, helping you build sales champion after sales champion.
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E-Commerce Marketing In-Depth Analysis:
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Precise Audience Targeting and Application
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- Teach you how to precisely lock onto target audiences and improve ad delivery effectiveness.
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Plan Creation and Optimization
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- How to set up a precise ad delivery plan and continuously optimize delivery results based on data.
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Whole-Site Push and Scenario-Based Marketing Combo
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- Learn how to combine whole-site promotion with scenario-based marketing strategies to improve overall results.
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Standardized Operations
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Building and Replication
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- Master standardized operations processes, easily replicate success, and continuously create profit.
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Team Building and Performance Management:
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E-Commerce Team Talent Selection, Development, and Motivation
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- Deeply explain how to select and develop team members and build an efficient e-commerce operations team.
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Customer Service Team Building and Performance System
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- Learn how to build a professional customer service team and improve team performance through a scientific performance system.
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Practical Techniques and Process Optimization
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- Provide practical technique drills and team workflow optimization plans to help your customer service team serve customers more efficiently.
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