Selling Overseas Is Not Hard: A Hands-on Guide to Getting Started in Foreign Trade

This course, "Getting Foreign Trade Right Is Not Hard," is built for anyone who wants to break into foreign trade or level up their existing skills. From market development and customer communication to team building and after-sales management, it walks you through the whole process of selling your goods abroad. Whether you're a beginner or already have some experience, you'll find material that fits.

Course Highlights

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• Systematic & comprehensive: From market development to after-sales, the course covers every step of foreign trade.
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• Highly practical: Each lesson includes detailed demos and step-by-step guidance.
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• Rich case studies: Real-world breakdowns help you understand the theory and apply it.
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• Beginner-friendly: Even with no foreign trade experience, you can master the core skills fast.
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• Continuously updated: Content tracks industry trends so you always learn the latest, most effective tactics.
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Course Outline

1. Getting foreign trade right is not hard

Course overview and learning goals to set your direction.

2. What will this series do for you?

The value and real-world applications of the course, so you know what you'll walk away with.

3. Foreign trade is profitable

How the foreign trade business makes money, and where the opportunities are, to fuel your motivation.

4-5. The small hurdles of foreign trade (Part 1 & 2)

Breakdown of common pain points so you can avoid risks early.

6-8. Setting up your company & team (Part 1, 2 & 3)

How to launch a foreign trade company from scratch and build an efficient team.

9-10. The most complete & efficient ways to develop markets and find customers (Part 1 & 2)

Full-market strategies and efficient methods to quickly reach your target customers.

11. Pre-sale & mid-sale

Key techniques before and during a sale that lift conversion.

12. How to make customers trust you

How to win customer trust through communication and proof points, and close more deals.

13. Collecting & creating sales materials (important)

How to gather and create customer-attracting trade materials that lift your brand image.

14. After-sales issues

Core after-sales techniques to protect customer relationships and drive repeat purchases.

15. Training your foreign trade reps

How to train high-performing sales reps and lift the whole team.

16. Order follow-up

The order-follow-up process and techniques that keep deals on track to completion.