The All-in-One JD.com Operations VIP Course: Build Viral Products Step by Step

This course is designed to lift your Jingche (through-cheap) ad operating skills, covering core content from basics to advanced. It includes how to effectively use the DMP tool, image/product testing techniques, title creation and optimization, new-product promotion, and smart delivery. Whether you're a beginner or an experienced operator, you'll get concrete operating guidance.

Course outline:

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1. Jingche nanny course (watch first)
   Quick onboarding to master the basic operations and techniques fast.
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2. DMP core course
   Covers core DMP (data management platform) knowledge to help you make precise promotion decisions.
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3. Tool breakdowns & combined plays
   Through real cases, get familiar with various promotion tools and learn to combine them for better results.
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4. Image & product testing breakdown
   A deep look at how to test the effectiveness of ad images and product styles, avoiding wasted resources.
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5. Title creation breakdown
   How to make eye-catching titles that grab attention and lift click-through.
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6. New-product promotion breakdown
   Techniques and strategies for new products to help you open the market fast.
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7. Product-targeting smart delivery breakdown
   How to use product targeting and smart delivery to precisely lock your target customers.
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8. Recommendation nanny course
   Full guidance on lifting and optimizing promotion results, helping you grow into an operations pro fast.
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9. The five core rhythms of Jingche
   Covers the five core rhythms and plays of Jingche to quickly lift promotion results.
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10. Site-wide marketing breakdown
    Learn how to run site-wide marketing and lift overall on-site sales.
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11. Listing inner-work optimization
    Deeply optimize promotion links for more precise traffic and stronger results.
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12. Underlying promotion analysis
    Covers the underlying logic and core principles of promotion, helping you understand Jingche operations from the root.
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13. Jingche weight section
    Understand Jingche's weight system and adjust strategy wisely to lift ad performance.
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14. Shangzhi (business intelligence) breakdown
    How to use the Shangzhi tool for data-driven, precise promotion.
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