Part 1: Xiaohongshu e-commerce basics & store setup

This part is for newcomers, helping you go from understanding Xiaohongshu's e-commerce plays to opening a store and listing products, quickly getting started.

Why choose Xiaohongshu e-commerce

Understand the platform's potential and advantages, laying a solid foundation for what follows.

How to open a store and set up store info

From zero, a detailed guide to opening your Xiaohongshu e-commerce store and doing the basic setup.

How to pick winning products & set product specs

How to ride the platform's winner trends, select hot products, and set specs to lift sales potential.

Listing products & setting coupons on mobile

Starting from the listing flow, especially how to set (and not set) coupons through the mobile app.

Part 2: Account nurturing & content creation

This part explains how to nurture your account, create content, and use data tools to lift activity, ensuring your Xiaohongshu content attracts attention.

Account nurturing & early interaction notes

How to nurture your account from day one and post highly interactive notes to quickly attract attention.

How to lift content quality through images & image-text

A deep look at image creation, cut-out poster production, and how image-text creation lifts content appeal.

How to create high-converting images & videos

Learn to make efficient videos and images suited to Xiaohongshu that lift user interaction.

Part 3: Marketing strategy & traffic acquisition

This part helps students master traffic-acquisition techniques, marketing planning, and how to lift store sales.

How to choose a hot niche & vertical accounts

Learn to choose the right market track and use vertical accounts to lift precise traffic.

Data analysis & traffic acquisition

Use on-site data tools to acquire traffic precisely and lift exposure and sales.

How to write viral copy & titles

How to write attractive copy and titles that make your notes and products more competitive.

Store order-driving & fast-order techniques

How to optimize store strategy to drive orders and lift conversion.

Part 4: Advanced operations & private-domain traffic

This part is for students with some foundation, teaching how to monetize through private-domain traffic and lift live-selling results.

How to lift influence through IP building & refined operations

Learn to build a distinctive personal IP and lift account value through refined operations.

Private-domain monetization & product distribution

A deep look at private-domain operating models and how to monetize through the right product mix.

Live-selling flow & techniques

From live flow to product conversion, learn how live streaming lifts store sales.

How to analyze live data & optimize traffic

Learn to use live data to optimize and lift live traffic and follower conversion.

Part 5: Tools & customer service

This part covers tutorials on common e-commerce operations tools and how to lift customer-service quality.

Using data tools like Huitun and Kaogujia for selection & operations analysis

A detailed guide to using data tools to assist selection and analysis, lifting operating efficiency.

Customer-service scripts & store management tips

Learn how to improve customer satisfaction through efficient service scripts and how to manage store operations.