Detailed Amazon Refined Advertising: From 0 to 1 — Auto-Ad Weight Explained, Manual-Ad Plays Broken Down

The Detailed Amazon Refined Advertising course aims to help you master the core theory and practical skills of Amazon advertising from zero, achieve precise ad operations, and lift product exposure and sales.

From beginner to pro, this course breaks down building the Amazon ad framework and refined advertising strategy. The outline:

1. The Amazon flywheel theory: a deep look at the core theory of Amazon's business model, helping you understand the principles behind operations.

2. The Amazon advertising flywheel theory: the role and value of advertising in the whole sales ecosystem.

3. Building a keyword library and operations log: how to build and manage a keyword library and why recording ad data matters.

4. Meticulously crafted listings: how to optimize product listings to lift ranking and exposure in search results.

5. The keyword pyramid and pricing tags: how to build the keyword pyramid and set pricing for better ad targeting and pricing.

6. The new-product phase and its operating rhythm: strategies and pacing for the new-product phase, and how to promote fast after launch.

7. Auto-ad plays: how to set up and optimize auto ads to lift exposure and click-through.

8. Reading auto-ad weight: interpret the weight metrics in auto ads to understand performance and adjust.

9. Can new products only run auto ads? Discussing whether new-product promotion can rely only on auto ads, and offering solutions.

10. What to do after a negative review? Strategies and handling for negative reviews.

11. How to run manual ads? Setup and optimization of manual ads, and how to choose the right keywords and pricing.

12. Broad, phrase, or exact? Analyzing the pros and cons of each and recommending the right play.

13. Reasonable budget allocation? How to divide ad budget wisely and adjust for different needs.

14. Combined vs. split listings: comparing the pros and cons of merged vs. split listing plays, with recommendations.

15. Multi-variant ad strategy: setup and optimization of multi-variant ads and how to use variants to lift results.

16. Should keywords from auto ads be moved to manual ads? How? Strategy and methods for converting auto-ad keywords into manual ads.

17. How to price reasonably? How to set ad pricing based on product traits and market demand.

18. The full 0-to-60 ad playbook: from zero, the end-to-end ad operation and key notes.

19. The YL of LL layering: the principle and practical application of the LL layering strategy.

20. How to avoid conflicts during LL layering: the problems that can arise in LL layering and how to solve them.

21. Centripetal and centrifugal motion principles: interpreting the