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Pinduoduo Bootcamp Session 34: Profit Analysis of High-Price Women's Wear — Selection, Testing, Operations, Promotion, Expansion

📚Video Course
📂E-commerce
🕒Last updated: 03/10/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Outline:

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01. [High-price women's wear profit analysis] Deeply break down the profit model of high-price women's wear, making it crystal clear.

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02. [Success-case breakdown] Borrow from success cases; learn to find benchmark stores and achieve a performance breakthrough.

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03. [Audience positioning & selection] Starting from audience positioning, set the selection direction and read the market pulse.

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04. [Pricing strategy] Price precisely to ensure high profit and high conversion, making your products more appealing.

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05. [Sourcing channels] Explore dedicated first-hand women's-wear sourcing channels for stable supply and solid profit.

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06. [Viral selection & new drops] Discover promising viral picks and drop them sensibly for fast sales growth.

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07. [Initial product testing & finding winners] Use site-wide promotion to test products and find potential winners.

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08. [Sales & reviews] Use whole-store sync to alter sales and leave reviews, lifting store credibility and exposure.

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09. [1-drags-N to break the starting weight line] Use the 1-drags-N strategy to accelerate store-weight growth.

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10. [Small-winner-cluster sales layout] Through a whole-store small-winner cluster layout, achieve ongoing sales growth.

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11. [Small-winner-cluster promotion plays] Use site-wide promotion small-winner-cluster plays to attract more potential customers.

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12. [Lifting small-winner-cluster ROI] Through site-wide promotion, further lift small-winner-cluster ROI for more sales and exposure.

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13. [Winner-incremental free-traffic pull] Use the site-wide winner-incremental strategy to achieve ongoing traffic growth.

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14. [Store-model replication & expansion] After one store works, learn to replicate and expand into more stores.

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15. [From high-price women's wear to other high-price categories] Expand the business from women's wear to other high-price categories for broader market coverage.

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