Want to Lift Inquiry Volume in 4 Months? Learn to Build the Foundation of an Alibaba International Station TOP Store

This course helps you comprehensively understand every stage of e-commerce platform operations, mastering big-data selection, ad operations, data analysis, conversion-rate lifting, and other core skills, taking you step by step from zero to building a successful e-commerce store.

Content:

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1. Pre-class study – intro video
   A brief intro to the course's overall framework and learning goals, laying the foundation for what follows.
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2. Chapter 1 – Platform & profit models
   Deep dive into the platform's operating model and profit method, helping you understand the rules and money mechanism behind it.
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3. Chapter 2 – Big-data selection\
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   • 2.1 Choosing categories
     How to pick promising categories through data analysis, avoid low-efficiency ones, and select precisely.
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   • 2.2 Choosing styles
     Analyze market demand and trends to pick the most popular product styles and lift competitiveness.
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4. Chapter 3 – Positioning
   Explain how to choose the right market and product positioning, ensuring you find your unique place in the market.
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5. Chapter 4 – Visual communication
   Learn to convey brand image through effective visual design, lifting store appeal and conversion.
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6. Chapter 5 – Traffic distribution & ranking rules\
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   • 5.1 Star-level rules
     Understand the platform's star ratings and traffic-allocation mechanism to gain more exposure.
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   • 5.2 Publishing viral products
     Learn how to publish viral products and earn the platform's traffic support.
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7. Chapter 6 – Ad operations & building winners\
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   • 6.1 Ad basics
     Master the basic concepts and tools of ad delivery.
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   • 6.2 Building ad campaigns
     Teach you to sensibly set up ad campaigns for efficient delivery.
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   • 6.3 Building hit products
     Learn to build products that attract consumers and earn more orders.
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   • 6.4 Ad notes & logic
     Understand common issues in ad delivery and learn to avoid common mistakes.
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8. Chapter 7 – Showcase strategy
   Analyze how to run an effective showcase strategy on the platform, raising exposure and conversion.
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9. Chapter 8 – Data analysis & diagnosis\
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   • 8.1 Store data analysis
     Find weak points in store operations through data diagnosis.
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   • 8.2 Paid-search data analysis
     Deeply analyze paid-search data to optimize ad results.
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   • 8.3 Product analysis & diagnosis
     Evaluate products' market performance through data and find improvement directions.
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10. Chapter 9 – Lifting conversion & other marketing tools\
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    • 9.1 Lifting deal conversion
      Practical techniques to lift customer conversion and increase trade-assurance orders.
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    • 9.2 Live streaming
      Learn to drive sales and fan stickiness through live streaming.
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    • 9.3 Fans-tong
      Use Fans-tong to raise brand awareness and user stickiness.
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    • 9.4 RFQ
      Learn to get more inquiries through RFQ and lift conversion.
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    • 9.5 Multilingual product publishing & targeted sourcing
      Push products globally and expand market reach.
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11. Chapter 10 – Operations tiers & advanced strategy\
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    • 10.1 Operations tiers
      Deeply analyze different operating levels and strategies, building a more targeted operating plan.
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    • 10.2 What advanced operations should focus on
      Understand the key elements of advanced operations to lift overall effectiveness.
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    • 10.3 Stage planning for store operations
      Plan the store's development stages, ensuring each stage's goals are met.
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