If you're working to lift your online store's operating results and learn how to build hot sellers through precise promotion and smart plans, this course is exactly what you need. From basic horse-race product testing to more advanced whole-store sales-activity plans, we help you go from intro to mastery, taking you deep into lifting store traffic and sales through data analysis, precise audience targeting, and sales-activity strategy.
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Who it's for:
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- New sellers: if you're interested in online-store operations but don't yet have a clear promotion strategy, the course starts from the most basic horse-race product testing and gradually brings you into e-commerce operations.
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- Small and mid sellers: if you already have some e-commerce experience but haven't found a steady customer-acquisition channel, the course helps you optimize promotion strategy and delivers real operating results.
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- Business owners & teams: if you want to lift team results through systematic e-commerce operating strategy, the course's hands-on parts help you run the team more efficiently.
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Highlights:
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- Horse-race product testing & smart-plan layout
The course takes you from 0 to 1 to master the core horse-race testing techniques, teaching you to lift single-product winners through keyword weight, while mastering the choice and optimization of different horse-race methods. \
- Precise audience targeting & promotion
In this module, you learn to precisely build user profiles and run precise audience delivery. The course deeply explains how to use DMP and Gravity Cube to promote to precise audiences, driving sales activity and growth. \
- Store promotion & sales-activity optimization
The course focuses on how to drive overall store sales through refined promotion plans, teaching you to quickly adjust plans and lift product exposure and sales conversion. \
- Hands-on drills & case analysis
Combined with real operation cases, the course takes you through hands-on practice, helping you master the concrete steps of store optimization and promotion. Through horse-race testing and winner lifting, your store stands out in competition. \
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Learning outcomes:
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Through this course, you independently complete store promotion, precise audience targeting, optimized horse-race testing flow, and other hands-on tasks, achieving higher conversion and profit growth in e-commerce.