The Complete TikTok E-Commerce Operations Guide: Hands-On Experience From Basics to Advanced

Welcome to the TikTok E-Commerce Operations: Comprehensive Hands-On From Basics to Advanced course! Whether you're an e-commerce newbie or a veteran wanting to level up, this course helps you start from zero and comprehensively master every part of TikTok e-commerce. From opening the US showcase and adding products, to publishing short videos, to store registration and basic setup, and selection, product publishing, and promotion-setup hands-on operations, we explain them all in detail. Beyond that, we deep-dive into creator outreach, ad delivery, and data review — key links. With course slides to support you, you easily grasp TikTok e-commerce operations and start your cross-border e-commerce profit journey.

Outline

1. Opening & setup

• How to open the US showcase
• Adding products to the showcase
• How to publish short videos
• TTS's entry models
• How to get a store
• The full TTS store-registration flow
• How to use the Ziniao browser
• Store basic setup — store name
• The store's overall operating idea
• Phone-flashing video
• Several operating pitfalls
• Prep for launching a new store
• Store basic setup — shipping and return addresses
• Store basic setup — shipping templates
• Store basic setup — customer-service settings
• Setting the payout account

2. Selection & publishing

• How to nail the local supply portfolio
• How to do product selection
• How to use EchoTik data for selection
• How to publish products (part 1)
• How to publish products (part 2)
• How to use tools to batch-scrape and publish products
• How to set store promotions
• How to set up shipping discounts
• How to set up coupons

3. Traffic & monetization

• The 7 TikTok monetization plays
• How to get product-card traffic
• Why find creators to sell products
• How to build a creator-outreach team
• Creator-outreach SOP — reaching out to creators
• Creator-outreach SOP — creator brief
• Creator-outreach SOP — screening creators
• Monitoring creator videos and live streams
• Creator-outreach SOP — ways to find creators (part 1)
• Creator-outreach SOP — ways to find creators (part 2)
• How to set up affiliate plans
• How to send samples (part 1)
• How to send samples (part 2)
• Creator-outreach SOP — analyzing selling videos
• Creator-outreach SOP — common questions

4. Ads & data

• Ad-account opening tutorial
• Ad-delivery store authorization binding
• How to bind the ad account's TikTok creator handle
• How to run ad delivery in the ad backend
• Explanation of common data metrics
• The four ad-campaign types
• The four-step product test
• The four-step creative test
• Data review during the product-test phase
• Data review during the product-scaling phase
• Recommended ad-delivery structure
• The ad buyer's daily operation

Course slides

• TikTok local-store setup and listing/delisting notes SOP.pdf
• TikTok cross-border store registration SOP.pdf
• Store setup and product-listing SOP.pdf
• Phone-flashing and TikTok registration SOP.pdf