Welcome to this systematic Xiaohongshu operations course! Whether you want to sell through notes on Xiaohongshu, open a store, or do live streaming, this course gives comprehensive guidance. From basic theory to practical techniques, every link is carefully designed to help you comprehensively master Xiaohongshu operations. Come join us and realize your e-commerce dream on Xiaohongshu!
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Content
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1. Lesson 1: Why do Xiaohongshu e-commerce?
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- The outlook for Xiaohongshu e-commerce
- Xiaohongshu user profile
- Xiaohongshu e-commerce advantages
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2. Lesson 2: The Xiaohongshu account-warming trick
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- The importance of account warming
- Basic account-warming steps
- Methods to lift account weight
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3. Lesson 3: The product-selection thinking that ignites traffic
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- The importance of product selection
- Basic selection principles
- Hot product-selection methods
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4. Lesson 4: Note-selling topic selection and shooting
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- Topic-selection techniques
- Shooting-equipment recommendations
- Shooting techniques and notes
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5. Lesson 5: How to write copy that drives orders
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- The basic structure of copy
- Hitting user pain points
- Techniques to lift conversion
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6. Lesson 6: Making viral covers and titles
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- Cover-design techniques
- Key points of titles that attract users
- Hands-on case analysis
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7. Lesson 7: Post-publishing note-maintenance techniques
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- Daily note maintenance
- Follower-growth techniques
- Interaction strategy
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8. Lesson 8: The full Xiaohongshu store-opening flow
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- Steps to register a store
- Store setup
- Notes on opening a store
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9. Lesson 9: Xiaohongshu store backend setup
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- Basic backend functions
- The product-listing flow
- Coupon setup
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10. Lesson 10: How to run Xiaohongshu live streaming well
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- Pre-live prep
- Interaction techniques during live
- Post-live summary and improvement
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Course materials
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Course materials will be supplemented based on each lesson's content, ensuring you comprehensively master Xiaohongshu operations. See the course for details.
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