This is a comprehensive course from entering the trade to eventually starting your own business as a boss. Teacher Toby will systematically take you through the core skills of foreign trade — from basic knowledge to customer development, from email writing to business negotiation, from English learning to scientific entrepreneurship methods. Whether you are a workplace newcomer or an entrepreneur, you can find content that suits you in this course.
\
1. Foreign-Trade Basics Course
\
- Understanding Foreign Trade: understanding the basic concepts and importance of foreign trade
- Efficiently Mastering Foreign-Trade Basics: a comprehensive breakdown of processes, terminology, and clauses
- Controlling Risk, Benefiting for Life: how to avoid and respond to foreign-trade risks
\
2. Office Workers Doing Foreign Trade
\
- How Can Office Workers Do Foreign Trade Well?: practical tips and methods
- The 4 Stages of Foreign-Trade Development: helping you become the master of foreign trade
- 2 Super-Useful Industry Selection Methods: choosing the industry that suits you best
- How Foreign-Trade Professionals Break Through Bottlenecks: advancing career development
- How to Create a Foreign-Trade Resume That Lands a Fortune 500 Offer: resume templates and tips
- The 2 Cores of Doing Well in a Foreign-Trade Interview: interview tips and preparation
- How to Efficiently Make the Most of Your Foreign-Trade "First Year": a must-take course for newcomers
- 3 Principles That Boost Your Foreign-Trade Entrepreneurship Success Rate by 80%: entrepreneurship guidance
- A Case Study of a Foreign-Trade Entrepreneur Earning Ten Million a Year: decoding a success case
- How to Build an Anti-Fragile Foreign-Trade Layout: long-term development strategy
\
3. Domestic-Trade Companies and Factories Doing Foreign Trade
\
- The Right Way for Domestic-Trade Companies and Factories to Do Foreign Trade: a transformation guide
- The 6 conditions for building a closed-loop foreign-trade company: building a complete foreign-trade system
- Building a continuously-dealing foreign-trade system (part 1, 2, 3): detailed steps
- Building a sustainably profitable foreign-trade team (team system, recruiting system, training system): team building
\
4. Heaven-Earth-Human negotiation
\
- The underlying logic of foreign-trade negotiation: negotiation basics
- Applying the Heaven-Earth-Human method to inquiries: practical techniques
- Efficient inquiry screening — "Heaven": quickly screening quality customers
- Comparing strength and deciding efficiently (part 1, 2, 3): strategy analysis
- The secret to advancing negotiation — baiting: negotiation techniques
- Professional email writing (accurate, efficient): email techniques
- The underlying logic of outreach letters: writing methods
- Writing outreach letters from a negotiation angle (beginner, intermediate, advanced, ultimate): progressing step by step
- The underlying logic of price negotiation: price strategy
- Quote this way — attackable and defensible: quoting techniques
- Payment-terms negotiation: negotiating payment terms
- Warranty negotiation: negotiating warranty terms
- Customers bargaining — how to respond: response techniques
- How to raise prices on customers: price-increase strategy
- How to cut prices: price-cut strategy
- How to plan the global market: market planning
- How to negotiate exclusive territory: exclusive territory negotiation
- How to handle market conflicts?: conflict resolution
- How to close samples effectively: sample closing techniques
- How to advance sample testing quickly and effectively: sample testing techniques
- How to charge for samples: sample fees
- How to handle problems in sample testing: problem solving
- The keys to payment collection and shipping: payment collection and shipping techniques
- What if a customer won't ship?: handling customers
- How to handle customers defaulting on payment: debt collection
- Delivery time negotiation: negotiating delivery time
- Freight negotiation: negotiating freight
- Understanding global certifications: certification knowledge
- How to talk to customers without certification: handling missing certification
- What if certification fees are too high?: cost control
- How to negotiate after-sales issues: after-sales negotiation techniques
- What if a customer demands compensation?: handling claims
- How to handle a customer's return request: handling returns
- How to handle legal disputes?: resolving legal disputes
\
5. The three-dimensional fast-closing method
\
- Understanding the underlying logic of foreign trade development: efficient customer development
- Building an efficient foreign trade customer development flow: development flow
- Target customer positioning — help you find matching customers: customer positioning
- Several very useful auxiliary tools: tool recommendations
- Do market research well, lock onto key markets: market research
- Understand peers — develop customers with confidence: competitive analysis
- Do customer background checks — know your target customers: background-check techniques
- Google keyword search and finding key contacts: search techniques
- Google advanced search, finding target markets: advanced search
- Craft a high-reply outreach letter: outreach-letter techniques
- Teach you to make an efficient call: phone communication
- Email marketing — key-account breakthrough: email marketing
- Efficient follow-up after outreach — targeted quoting: follow-up techniques
- How to make a professional quote sheet?: quote-sheet making
- Effective follow-up after quoting: follow-up strategy
- How to make a professional PI: PI making
- The order-pushing techniques: closing techniques
- Sample-prep details: sample prep
\
6. Full-domain marketing
\
- The underlying logic of foreign-trade marketing: marketing basics
- Confirm the marketing audience — marketing starts here: target customers
- Confirm the marketing format — help you become a marketing pro: marketing format
- Master marketing rhythm — maximize output: marketing rhythm
- Email marketing — a required foreign-trade course: email-marketing techniques
- LinkedIn promotion — build your industry IP: LinkedIn use
- How to use Facebook to efficiently develop customers: Facebook development
- How to run a foreign-trade expo that gives you 10x returns: expo strategy
- The solid-visiting know-how for efficient closing: customer-visit techniques
\
7. Foreign-trade English (basics)
\
- How to quickly lift foreign-trade English — reading and writing: reading and writing techniques
- How to quickly lift foreign-trade English — listening and speaking: lifting listening and speaking