This Amazon operations hands-on course covers everything from shop registration to product listing, shipping, and ad promotion — comprehensive practical techniques helping you build a successful Amazon shop from zero.
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Course Outline
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- Shop registration and login
- How to safely log in to the shop: learn to safely log in to Amazon Seller Central, ensuring account security.
- Fast shop registration: master the steps to quickly register an Amazon shop, easily starting your e-commerce journey.
- Registering a brand and domain: understand the importance of brand and domain registration, enhancing brand value.
- Brand registry hands-on: explain in detail the concrete brand registry operation, ensuring legal, compliant branding.
- Pre-listing preparation
- Category requirements and infringement avoidance: understand Amazon's category requirements, learning to avoid infringement risk.
- Images and video: learn to create quality product images and videos, enhancing appeal.
- Listing copy — title: master writing appealing, SEO-friendly titles.
- Listing copy — bullet points: learn to write detailed, appealing bullet points, boosting conversion.
- Listing and optimization
- Formal listing: understand the complete listing flow and notes.
- Other listing operations — splitting and merging: learn to split and merge listings, optimizing inventory management.
- Other listing operations — creating A+ pages: master creating A+ pages, lifting the richness and appeal of product pages.
- Shipping management
- FBM self-ship initialization: understand FBM self-ship setup, ensuring smooth shipping.
- FBM dropshipping: learn FBM dropshipping steps, simplifying shipping.
- Regular FBM shipping hands-on: through drills, master the full regular FBM shipping flow.
- FBA shipment creation and shipping: learn FBA shipment creation and the shipping flow, ensuring smooth warehousing.
- FBA mixed-box shipping hands-on: master FBA mixed-box shipping techniques, optimizing logistics cost.
- FBA inventory-placement choice: understand FBA placement strategy, lifting logistics efficiency.
- Ad promotion
- Ad basics: learn Amazon-ad basics, understanding ad types and roles.
- Creating automatic campaigns: master creating automatic campaigns, quickly attracting traffic.
- Creating manual campaigns: learn to create manual campaigns, precisely targeting customers.
- Creating product ads: understand product-ad creation, lifting product exposure.
- Calculating product ad budget: master sensibly allocating ad budget, maximizing ROI.
- Automatic-campaign optimization: learn to optimize automatic campaigns, lifting ad results.
- Manual-campaign optimization: master manual-campaign optimization, lifting conversion.
- System operation
- System menu walkthrough: detail Seller Central's system menu, helping you start fast.
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Advantages
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- Highly practical: content covers every link from registration to ad promotion, emphasizing hands-on landing.
- Systematic learning: from basics to advanced, systematically learning Amazon operations.
- Rich cases: combined with real cases, helping you understand and apply.
- Professional guidance: taught personally by experienced mentors, answering your questions during actual operations.
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