Course background

• Qianchuan is Douyin's ad-delivery platform; more and more content creators and brand advertisers are starting to use Qianchuan for traffic delivery and promotion. This course is designed for Qianchuan newbies — from basic operation to advanced techniques, fully covering, helping you avoid common pitfalls in Qianchuan delivery and achieve efficient delivery results.

Course highlights

• Highly practical: many real cases, step-by-step operation guidance.
• Full coverage: from beginner to advanced, comprehensive content.
• Rich detail: many operation details, helping you avoid detours.
• Who it's for: Qianchuan newbies, content creators, brand advertisers, and marketers.

Content

1. Qianchuan newbie delivery details [avoid 90% of pitfalls]

• explain in detail the details Qianchuan newbies need to pay attention to during delivery, helping you avoid common pitfalls and start delivery smoothly.

2. Qianchuan entry closing and payment ROI + modeling operation

• explain how to achieve closing and payment through the Qianchuan entry, improving ROI, and run modeling operations to improve delivery results.

3. Behavior-interest 1.0 plan hands-on build [big behavior, small interest]

• explain in detail how to build a behavior-interest 1.0 plan, using the big-behavior/small-interest combination to improve ad precision.

4. Douyin influencer plan hands-on build

• teach you how to build Douyin influencer promotion plans, leveraging influencer influence to improve ad performance.

5. Qige audience package — modeling-phase hands-on build [modeling 5]

• detail how to build the Qige audience package in the modeling phase, lifting the ad's audience match.

6. Qige audience package — growth-phase hands-on build [growth 5]

• introduce how to optimize the Qige audience package in the growth phase, further lifting ad effect.

7. Behavior-interest 2.0 hands-on build [behavior 2.0 — pulling CPM]

• detail how to build a behavior-interest 2.0 plan, lifting long-term ad effect through the CPM-pulling strategy.

8. The high-open, low-walk bid and price-adjust method [core of cores]

• introduce the high-open, low-walk bid and price-adjust method — one of Qianchuan delivery's core strategies, helping you optimize delivery cost and effect.

9. The advanced play of Qianchuan direct-driving organic traffic [direct-drive + organic]

• explain how Qianchuan direct-drive lifts organic traffic, achieving double traffic lift.

10. Late-stage stable live-room Qianchuan direct-drive operation [organic break-through tiers + paid/organic ROI]

• introduce how to run stable live-room operation in the late stage, lifting organic-traffic tiers and improving paid/organic combined ROI.

11. Testing viral video material on Qianchuan

• detail how to test viral video material, finding the best delivery content and lifting ad effect.

12. The full Qianchuan short-video material delivery hands-on flow [super-detailed]

• detail the full Qianchuan short-video material delivery flow — material production, upload, delivery, and monitoring — ensuring every link has no mistakes.