\
• 1. Course preface: seller type determines product selection direction and store planning
\
• 2. How to correctly choose the marketplace that suits you and interpretation of infringement types
\
• 3. Analysis of ten product selection dimensions data
\
• 4. How to calculate product profit margin, create profit sheets, and screen high-quality supply chains
\
• 5. The four product selection avenues: off-site, software, and offline selection
\
• 6. The four product selection avenues: on-site selection
\
• 7. The 10 most practical selection methods: niche selection
\
• 8. The 10 most practical selection methods: picking from excellent competitor stores
\
• 9. The 10 most practical selection methods
\
• 10. 11 simple product-differentiation methods
\
• 11. How to do a detailed breakdown after picking a product
\
• 12. Product development thinking
\
• 13. Building the non-standard-product development model and innovation path (case teardown)
\
• 14. Blue-ocean product positioning structure and strategy
\
• 15. Buyer selection directions at different times of day
\
• 16. Selection hands-on across categories (Arts/Crafts/Sewing, Automotive, Baby, etc. — seven categories)
\

\
• 17. Amazon's front-end page walkthrough and common back-office sections
\
• 18. A Listing's composition, role, writing, and category-node choice
\
• 19. Images, video, A+, brand story, and flagship store walkthrough
\
• 20. Keyword classification and collection methods, and pricing methods
\
• 21. How to upload basic A+ and premium A+ pages
\
• 22. How to upload product links (add new products) and bulk-upload via spreadsheets
\
• 23. How to create FBA shipments and multi-channel fulfillment orders
\
• 24. SP/SB/SD ad types, explained, and the launch flow
\
• 25. Coupon setup, volume discounts, social promo codes, etc., hands-on
\
• 26. How to open a CASE, UPC exemption, enroll in the VINE program, etc.
\

\
• 27. Amazon A9 and the new Cosmo algorithm, fully explained
\
• 28. Amazon ads' underlying logic, fully revealed
\
• 29. The nine roles of Amazon ads and PPC impression-ranking factors
\
• 30. Ad types explained and ad basics
\
• 31. The goals of different ad strategies and plays at different product stages
\
• 32. Ad plays for different product types
\
• 33. The 6 ad reports explained and troubleshooting ad issues
\
• 34. Advanced ad plays and Prime Day prep
\

\
• 35. Selection preface warning and the three-step elimination method
\
• 36. Infringement types explained and certifications some products need
\
• 37. The ten selection dimensions explained and a deep teardown of the four ad types
\
• 38. The four selection avenues (2–6)
\
• 39. 11 easy product-differentiation methods (part 1 / part 2)
\
• 40. Product-development thinking and a full hands-on case from selection to final product
\
• 41. Product-development innovation thinking and building the non-standard-product development model
\
• 42. Blue-ocean product positioning strategy and buyer selection directions at different times of day
\
• 43. AI-driven Amazon smart-selection application strategy
\

\
• 44. Building a quality Listing and ad basics explained
\
• 45. Amazon A9 and the new Cosmo algorithm, fully explained
\
• 46. Amazon ad strategy choice and budget allocation
\
• 47. Standard vs. non-standard product ad architecture
\
• 48. Multi-variant / low-AOV / high-AOV / seasonal product ad architecture
\
• 49. Key ad metrics, deep-read, and the various reports explained
\
• 50. Advanced ad plays (bargain hunting / alt-accounts / broad ocean / scaling / ASIN matrix)
\
• 51. How to analyze competitors' traffic structure and the ABA brand analysis, fully explained
\
• 52. Product-promo SOP sheets and the ops team's daily/weekly/monthly work
\
• 53. Company team rules and performance review
\
• 54. The AI core ops layer — smart content generation and ad-creative optimization
\
• 55. How to use Amazon AI to generate ad creative and Rufus conversational traffic
\
• 56. How to use AI to optimize ad architecture
\

\
• 57. Course preface: seller type decides selection direction and shop planning (part 1 / part 2)
\
• 58. The nine selection dimensions explained (part 1 / part 2)
\
• 59. The four selection avenues (part 1 / part 2 / part 3)
\
• 60. 11 easy product-differentiation methods
\
• 61. How to analyze competitor user profiles and AI's application in selection
\
• 62. Building the non-standard-product development model and blue-ocean product positioning strategy
\
• 63. Buyer selection directions at different times of day and product-development thinking
\

\
• 64. Instructor John's selection and ads systematic course (full six cohorts)
\
• 65. Instructor Henry's selection and ads topic course
\
• 66. Instructor Jack's Listing optimization, ads, and selection systematic course
\
• 67. Instructor Regan's integrated selection/ads/operations course (three cohorts)
\
• 68. The smart AI series: ChatGPT and Midjourney in Amazon operations
\
• 69. The Amazon ads topic course (16 lessons): new-product breakthrough, data analysis, peak-season blowout, etc.
\

💡 Study note: This tutorial reflects industry practice at the time of publishing; please cross-check against the latest platform rules as you learn.