Want to promote efficiently on Taobao, Tmall, and other Taobao-family platforms? This course helps you fully master the standardized flow and techniques of Taobao-family promotion — from basic paid promotion to advanced full-site promotion, covering many practical promotion methods. Whether a newbie or an experienced promoter, you'll find practical content here. Join now and let your shop stand out in fierce competition!
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Outline
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- Paid promotion's role and purpose
- understand paid promotion's importance in e-commerce
- learn paid promotion's main purposes and application scenarios
- The difference between smart plans and standard plans in keyword promotion
- understand the definitions of smart plans and standard plans
- learn the difference between the two and their suited scenarios
- New-user acquisition and harvest
- understand the concepts of new-user acquisition and harvest
- learn how to effectively acquire and convert users
- Smart-plan promotion techniques
- understand smart-plan use methods
- learn how to optimize smart plans and lift promotion effect
- Trend Star delivery techniques
- understand Trend Star's promotion way
- learn how to pick and deliver Trend Star ads
- Goods-Fast-Cast promotion techniques
- understand Goods-Fast-Cast's traits
- learn how to use Goods-Fast-Cast for efficient promotion
- Manual bidding in keyword promotion
- understand manual bidding methods in keyword promotion
- learn how to bid by keyword competitiveness
- Audience promotion plans
- understand audience-promotion concepts
- learn how to make and optimize audience-promotion plans
- Image testing and product testing
- understand image-testing and product-testing meaning
- learn how to do effective image and product testing
- Product operations
- understand product operations' basics
- learn how to lift overall effect by optimizing product operations
- Full-site promotion
- understand full-site promotion strategy
- learn how to do full-site promotion, lifting overall traffic
- The standardized shop-launch flow
- understand the standardized shop-opening flow
- learn how to fast-launch and optimize a shop
- The Taobao-family new-product standardized blowout flow
- understand new-product promotion's standardized flow
- learn how to fast-promote new products to market and get high exposure