Palm · The 2025 Going-Global New Opportunity — Social Media + Independent Site Double Boost

Course content

1. Environment analysis

• How to do cross-border e-commerce in 2025: analyze cross-border e-commerce's development trend in coming years, helping students understand industry outlook and build a fitting development strategy.

2. Selection

• Selection: learn how to pick products fitting cross-border e-commerce, grasping market demand.
• Pricing: understand product-pricing strategy and methods, ensuring market competitiveness.
• Competitors: analyze competitors' strengths and weaknesses, finding your market positioning.
• Virtual products: master virtual products' traits and operations methods, extending the product line.
• Supply: understand how to find reliable supply, ensuring product quality and stable supply.

3. The social-media 4C methodology

• Social-media account-launch methodology: learn how to operate social-media accounts from zero, fast-accumulating fans.
• Video hands-on thinking: understand video production and publishing hands-on thinking, lifting content quality.
• TikTok account warming: master TikTok account-warming techniques, lifting account activity and weight.
• TikTok hot teardown: analyze TikTok hot videos' traits, learning how to make hot content.
• Video editing: learn video-editing basics, lifting video watchability.

4. Site-building tools

• Site-building platform tools: understand common site-building platforms and tools, picking the most fitting site-building plan.

5. Domain registration + website setup

• Website setup: learn the full process of building an independent site from zero — including domain registration, server choice, etc.
• Site building: understand site building's basic steps and notes, ensuring smooth website setup.
• Product upload: master product-upload methods and techniques, optimizing product display pages.
• Blog marketing: learn how to use blogs for marketing, lifting the website's content quality and traffic.
• Multi-market: understand how to extend multiple markets, achieving cross-border sales diversification.
• Plugins: master independent-site plugins' use methods, lifting website features and UX.
• Catalog: learn how to set the website directory, optimizing website structure.

6. Independent-site operations-model details

• Independent-site operations details: understand independent-site operations' details and techniques, ensuring efficient website running.
• Customer service: learn how to provide quality customer service, lifting user satisfaction and loyalty.
• Orders: master order-management methods and flow, ensuring smooth order processing.

7. Link-hanging ways

• Hanging links: learn how to hang links on social-media platforms, guiding traffic to the independent site.

8. Popup info-collection settings

• Private-domain marketing — popups: understand how to set popup info collection, lifting user interaction and conversion rates.

9. EDM marketing

• Private-domain marketing — email flow: learn how to use email marketing to maintain and convert private-domain traffic.

10. Influencer marketing

• Influencer marketing: understand how to partner with influencers, using influencers' influence for brand promotion.
• Influencer commission: master influencer partnership's commission-calculation method, ensuring partnership fairness and sustainability.

11. Cases

• Case 1: through a real case, learn how to operate an independent site from zero, achieving cross-border sales success.
• Case 2: analyze a successful independent-site operations case, understanding its underlying operations strategy and execution details.