Director Ji's Pinduoduo Annual Membership — Updated Jan 2026! Buy It This Way for the Best Deal; Save It Now

Basics and shop launch (10 lessons)

From the most basic images and SKUs to shop cold-start and promotion setup.

• Marketing-image and SKU edge techniques — if the image isn't sharp, the shop isn't steady
• 3 steps to define the market; bidding that kills at once — how to strip competitors bare
• Cold-start shop-warming tech — how new shops fast- ramp volume
• Zhitongche coded talk — setup + principle in one flow — promotion's basic logic
• Run big promotions at the original price — how to join campaigns without cutting price
• Strong-paid SOP: the full 0-to-profit hands-on — the complete paid-promotion flow

Campaigns and promotion (15 lessons)

How to run campaigns, how to set promotion — these are operations' core.

• The main-campaign dictionary: the matrix campaign map — each campaign's play and fit scenarios
• The solution for untrustworthy SKUs — what to do when SKUs break
• Image-wash 2.0 — how to solve price-credibility loss
• High-ROI micro-payment: master recommendation traffic — how to use small promotion spend for big traffic
• Pinduoduo abnormal-data first aid — how to handle data problems
• The full collection of 2025 main-play killer moves — summary of each play

Advanced and optimization (15 lessons)

After the shop stabilizes, how to further optimize and scale up.

• The promotion-setup chant · extreme advanced version — advanced promotion-setup techniques
• The shop's strong pool-entry way — how to get the shop more traffic
• "Whole-site marketing" promo-card campaigns — how to run whole-site promotion
• The 3.01 matrix play — matrix operations thinking
• The golden test-link formula — how to test and optimize links
• 0-to-1: hands-on making high-potential products — how to make them
• The SKU-wash hands-on handbook — SKU optimization methods

New-year breakthrough (10 lessons)

How to position at year-start, how to fast-ramp volume.

• The involution king! The new-year war room — year-start operations strategy
• Newcomer breakthrough guide: the four hidden techniques — techniques newbies miss
• Blue-ocean gold mining: competitor research and category-positioning plan — how to find blue oceans
• The viral gene: the 5 core systems of high-conversion links — how to make them
• The burning-money promotion self-rescue guide — what to do when promotion spend runs high

Promotion and campaigns (20 lessons)

Promotion's underlying logic, campaigns' various plays.

• Promotion underlying logic: the profit model from "burning money" to "printing money" — how promotion makes money
• High-ROI harvest art: the easy-to-onboard sales-velocity model — how to run a velocity shop
• The 2025 high-profit strong-paid play — how to run high-AOV products
• Pinduoduo campaign advanced play techniques — advanced campaign plays
• 0-to-1 hands-on case analysis — real-case analysis
• Pinduoduo all-category campaign analysis — each category's campaign traits

Techniques and optimization (20 lessons)

Various practical techniques solving specific operations problems.

• The sticker battle! Marketing stack Pro version — how to stack campaigns
• The 3-card banner tech — home-page display optimization
• The coupon "nesting-doll" hands-on lesson — coupon plays
• The new micro-payment profit-breakthrough thinking — new micro-payment plays
• High-ROI Zhitongche launch steps — how to set it
• The ladder campaign flow — campaign-traffic acquisition
• The get-on-home-page play — how to get home-page recommendation

2024 plays (20 lessons)

2024's various new plays and techniques.

• The 2024 latest strong-paid play — new strong-paid thinking
• The viral bidding play — bidding-campaign plays
• "Low-price diversion" avoidance + solution — how to solve low-price-diversion problems
• Onboard in one lesson! The new Pinduoduo — how to operate the new back office
• The Duoduo-promotion launch chant — fast promotion onboarding
• March double-campaign + official-subsidy play — combining campaigns and official subsidies

Techniques and specials (16 lessons)

Various special techniques and problem solutions.

• The secret: the new-link weight-boosting bible — how new links gain weight
• Maintain links against traffic-cutoff — how to prevent it
• The low-margin product survival handbook — how to run them
• What traffic tool should my product run? — which promotion fits which product
• After the audit: how to list links compliantly — what to do after platform audits
• The Zhitongche price-drag technique — how to lower promotion cost

The tailwind class · 30-day sprint plan (10 lessons)

Short-term sprint course, suited to students wanting fast results.

• In-season hits · the 3-step order-blowout chant — how in-season products fast-ramp
• Crash course: the un-washable SKU — SKU optimization methods
• Master in 1 lesson: learn whole-shop data in 3 steps — shop data analysis
• Brand-new · the 2 must-learn micro-payment guides — the two micro-payment plays
• Learn competitors' plays! Attack their links — how to learn and surpass competitors

Live Courses and Basics Courses (37 lessons)

Live replays and basic onboarding courses.

• The latest H2-2023 live courses — 21 live-class replays
• Annual onboarding basics must-watch — 16 basics lessons
• The campaign-technique collection — 9 campaign-special lessons
• The paid-technique collection — 12 paid-promotion-special lessons
• Low-price organic techniques — 4 organic-traffic lessons

Diagnosis hands-on classes (60+ lessons)

Hands-on diagnosis classes, from Jan 2024 to Jan 2026, updated monthly.

• Monthly-updated diagnosis-analysis classes
• Real shop cases analyzed with solutions
• On-the-spot answers to various problems
• Learn along the timeline, understanding each period's operations focus

📅 Diagnosis classes run from Jan 3, 2024 all the way to Jan 21, 2026 — new lessons almost weekly, learning along the platform's rhythm.