China Projects

Brand Independent Site From 0 to 1! Strategy & Promotion Crash Course, with Practical Cases + Toolkit, Avoid Pitfalls

📚Video Course
📂E-commerce
🕒Last updated: 08/26/2025
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

This course systematically covers the entire process of DTC brand independent sites from strategic planning to promotion implementation, including core modules such as website building optimization, content marketing, advertising, social media, and data analysis, helping students master practical methods and improve brand going-global results.

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1. Brand Independent Site Construction and Optimization

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From brand strategy and B2B/B2C website characteristics to on-site optimization, user experience, and mobile adaptation, we teach you step by step to build a high-converting independent site and lay a solid foundation for brand going global.

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2. Content Marketing and Storytelling

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Content marketing isn't just about writing articles, it's about learning to impress users with stories. This section will share specific methods for content implementation to make your brand communication more engaging and effective.

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3. Google Advertising and Optimization

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Detailed introduction to Google Ads ad types, account structure, quality score improvement tips, and common tools, helping you quickly get started with ad campaigns, making your ad spend more worthwhile and results more controllable.

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4. Social Media Promotion and Diversified Marketing

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Covering social media logic, image building, LinkedIn applications, interaction techniques, as well as new promotion methods such as event marketing, live streaming, crowdfunding, new retail, and the metaverse, to expand brand exposure and interaction channels.

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5. Data Diagnosis and Performance Analysis

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Learn to use the "perception, planning, decision-making, and change" model for diagnosis, master the methods of data analysis, marketing funnel construction, and inquiry management, so that promotion strategies are more evidence-based and results are continuously optimized.

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