Alibaba Operations Course Full Breakdown: 1688 Zero-Basics Store Opening Hands-On, Newbie Money-Making Secrets!

1. Operations basics and store-opening guide (items 1-3 combined)

Learn the overall approach and methods of Alibaba operations, master the steps to quickly register and open a store, and build a solid operational foundation.

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• Breakdown of overall operations approach and methods
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• Hands-on quick store registration and opening
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Build a solid foundation and opening a store goes more smoothly.

2. Supply sources and search sections operations (items 4-6 combined)

Understand Alibaba's new search sections for finding supply sources, finding factories, and finding industrial products to improve your sourcing search efficiency.

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• Find-supply search section operations
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• Find-factories search section operations
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• Find-industrial-products search section operations
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Search done well means sourcing without worry.

3. Exclusive-supply and distribution setup (items 7–9 combined)

Learn to operate and set up Alibaba cross-border exclusive supply and Douyin/Kuaishou exclusive supply, plus dropshipping distribution to Taobao, expanding your sales channels.

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• Cross-border exclusive-supply operation and setup
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• Douyin/Kuaishou exclusive-supply operation and setup
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• Dropshipping distribution to Taobao
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Set exclusive supply correctly and channels become broader.

4. Backoffice features and data analysis (items 10–17 combined)

Master the differences between the new and old backoffice, deeply learn the backoffice modules, use core Shengcan metrics for data analysis, and diagnose store issues.

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• Differences between the new and old backoffice
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• Detailed backoffice module walkthrough
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• Reading core Shengcan metrics
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• Data analysis method
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• Store-diagnosis tips
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Familiar with the backoffice means clearer data.

5. Rating standards and product optimization (items 18–22 combined)

Learn methods to improve the New Lighthouse rating, fast new-product tagging tips, scientific pricing via data pivots, avoiding price-manipulation risk, and setting up the logistics module and checking shipping prices.

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• Improving the New Lighthouse rating
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• Fast new-product tagging
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• Scientific pricing via data pivots
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• Avoiding price-manipulation risk
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• Logistics-module setup and price lookup
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Clear rating standards make product optimization easy.

6. Title creation and product upload (items 23–25 combined)

Master data-driven title creation and auto-quality-title generation, and learn the hands-on steps to upload custom-made and in-stock products.

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• Data-driven title creation
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• Auto quality-title generation
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• Uploading custom-made products
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• Uploading in-stock products
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Good titles mean high product exposure.

7. Digital marketing and promotion optimization (items 26–35 combined)

Understand digital-marketing basics and feature setup; learn precise, efficient use of Yingxiaobao, self-service promotion plans (precise and low-price modes), smart-component promotion, and smart solutions; master top-placement search display, keyword bidding, targeted promotion, and full-screen domination; plus setting up the five Zhanxiaobao promotion techniques.

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• Digital-marketing basics
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• Yingxiaobao keyword addition and promotion plans
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• Using smart components and solutions
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• Top-placement tips and practice
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• Zhanxiaobao promotion-technique setup
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Many marketing strategies mean great promotion results.

8. Distributors and direct ads (items 36–38 combined)

Learn distributor setup options and principles; master BDMP audience targeting for direct full-domain and self-service promotion; and short-video promotion setup with Douyin integration.

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• Distributor setup and principles
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• Hands-on audience targeting for direct ads
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• Short-video promotion with Douyin integration
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New promotion methods and precise audience targeting.

9. Brand zone and diamond booth (items 39–41 combined)

Understand keyword-selection tips and setup for the brand zone and Star Factory; learn diamond-booth plan setup and scenario tactics; master BrandBao tactics and digital-marketing report analysis.

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• Brand-zone keyword selection and setup
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• Diamond-booth plan setup
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• BrandBao tactics and report analysis
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Build the brand strongly and booth results show.

10. Live setup and practice (items 42–44 combined)

Learn Alibaba live setup and interface introduction; master phone and desktop live tuning and practice to lift your live performance.

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• Live setup and interface introduction
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• Phone live tuning and practice
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• Desktop live tuning and use
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Set up live well and engagement livens up.

11. Keyword traffic and product-selection tips (items 45–46 combined)

Master the method of scientifically calculating order volume to drive core-keyword traffic, and learn refined no-inventory data product selection to optimize your product strategy.

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• Keyword traffic via scientific order-volume calculation
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• No-inventory data product-selection tips
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Use keywords precisely and selection gets easier.

12. Customer service and KPI management (items 47–52 combined)

Learn to create customer-service sub-accounts and routing setup; master KPI systems for pre-sales and after-sales service, operations assistants, specialists, supervisors, and designers; and lift team-management efficiency.

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• Customer-service sub-account creation and routing
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• Pre-sales service KPI assessment
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• After-sales service KPI assessment
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• Operations assistant/specialist KPI assessment
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• Operations supervisor KPI assessment
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• Designer KPI assessment
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Manage service in detail and team efficiency rises.

13. Main-image and detail-page optimization (items 53–56 combined)

Learn how to lay out main images that lift click-through and create high-CTR main images