Teacher Daqing's Practical Course: Xiaohongshu E-Commerce Full Funnel (Sept)

If you plan to open a store or run a merchant account on Xiaohongshu, this course is for you. From account positioning to content creation to monetization, the whole flow is covered, helping you avoid beginner pitfalls.

Module 1: account positioning and benchmark analysis (lessons 1–4 combined)

First, find your account direction and learn to borrow from excellent peers.

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• The five-step account-positioning method – define positioning through user profile, persona tags, and a niche
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• Benchmark-account mining tips – use keyword search, third-party tools, and real-time rankings to find accounts worth learning from
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• The lifestyle e-commerce core – understand Xiaohongshu e-commerce traits; learn founder-IP building and scenario-based live streaming
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Module 2: monetization paths and content creation (lessons 5–12 combined)

Master multiple monetization methods and create attractive content.

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• The four monetization paths – concrete operations for note selling, live commissions, ad deals, and private-domain conversion
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• Popular content creation – content tips from pain-point topics and pitfall-avoidance to story-driven personas
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• Cover design and differentiation – methods to make high-CTR covers and build content differentiation
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Module 3: hands-on tips and case analysis (lessons 13–18 combined)

Learn the selling flow and content production through real cases.

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• Selling-process cases – analyze the flow and tips of real selling cases
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• Script structure and video production – hands-on guidance from showcase scripts to short-video shooting and editing
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• Live-operation practice – video-operation methods and cautions during live streaming
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Module 4: operating methods and advanced tips (lessons 19–21 combined)

Learn core operating strategies and lift overall efficiency.

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• Core e-commerce operating methods – the full-chain strategy from traffic growth to high-conversion product lineup
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• Advanced scripting and editing – deep tips for video scripting and editing
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