Cross-Border Full-Link Practical Course: From B2B Development and Business Negotiation to Overseas Field Promotion (2026 Systematic Tutorial)

📅 Publish Date:MARCH 30, 2026

🏷️ Course Type:Foreign-Trade Practice · B2B Marketing · Overseas Market Development

🎯 Core Objectives:Master full-flow foreign-trade skills from online development to offline visits, building a sustainable customer-growth system

⏱️ Study Duration:Systematic learning; we recommend completing modules by stage

This series is designed for foreign-trade salespeople, SOHOs, and business owners eager to break through performance bottlenecks and build systematic foreign-trade capabilities. Abandoning scattered tricks, it provides acomplete closed-loop methodology from 'online development' to 'offline closing'。

Part 1 focuses onlow-cost proactive B2B customer development —you'll learn how to precisely createCustomer PersonasleverageGoogle search commands and social-media combos (LinkedIn, Facebook, INS) to efficiently uncover prospects, and design a one-hitfirst-contact strategy . Part 2 goes deep intoforeign-trade negotiation full playbook , using real cases of large, medium, and small buyers to deconstruct different buyer personas'pain points and concerns , and teachesthe six steps and core techniques of effective negotiation , helping you calmly handle price, lead time, and commission challenges. Part 3 practicesoverseas field promotion , hand-in-hand teaching you to create a high-success-rate field-promotion plan—from pre-trip preparation and customer invitations to on-site visits and reviews—upgrading relationships from 'online acquaintances' to 'offline partners' anddeeply uncovering market opportunities。

Through learning, you willsystematically master the core capabilities of foreign-trade customer acquisition, conversion, and deep cultivation , not only lifting order conversion but also building a replicable market-development system for long-term stable foreign-trade growth.

[Module 1: Low-Cost Proactive B2B Customer Development]

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1. Lesson 1: Precise Customer-Persona Drawing—Clarify Who Your Target Customers Are (by size, nature, model)
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2. Lesson 2: Golden Combo Development Practice: Google Development (keywords/images/maps) + Social-Media Mining (LinkedIn/Facebook/INS)
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3. Lesson 3: One-Hit First Contact: Pain-Point Analysis and Selling-Point Conversion for Different Customers (manufacturers, distributors, traders, etc.)
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4. Lesson 4: High-Efficiency Development-Tool Recommendations (SEMrush, SimilarWeb, mass-email tools, ChatGPT applications, etc.)
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[Module 2: Foreign-Trade Negotiation Communication Full Playbook]

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1. Lesson 5: Large/Medium/Small Buyer Negotiation Practice Cases Deep Analysis (50M order / old-customer winback / new-market expansion)
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2. Lesson 6: Foreign-Trade Deal-Closing Six Chains and Effective Negotiation Steps (From Inquiry to Delivery)
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3. Lesson 7: Successful Negotiation Core Tricks: Customer Background Check, Negotiation Rhythm, Concession Strategy, Value-Added Plan Design
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4. Lesson 8: Common-Problem Cracking: Negotiation Strategies for Price, Lead Time, Sample Fee, Commission, etc.
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[Module 3: Overseas-Market From-Zero-to-One Deep-Cultivation Ground Promotion]

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1. Lesson 9: Ground-Promotion Core Purpose and Market-Insight Dimensions (Politics, Economy, Channels, Competitors, Policy)
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2. Lesson 10: High-Success-Rate Ground-Promotion Planning: Pre-Trip Prep, Customer-Invitation Tricks, Itinerary Planning
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3. Lesson 11: Ground-Promotion Practice: How to Deepen Old-Customer Cooperation, Push Potential Customers, Mine Local Industrial Belts
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4. Lesson 12: Ground-Promotion Review and Market-Report Output: Meeting-Minutes Template and Country-Channel-Report Writing
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💡 Learning Tips:
\ The content of the tutorial is based on the industry practice at the time of release, and it is recommended to combine the latest rules of the current platform
\ Flexibility to apply what you learn for optimal learning.