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Posted:MARCH 25, 2026
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🏷️ Course Type:Taobao/Tmall Ops, Through-Train Promotion, Gravity Cube, DMP Audiences, Horse-Race Product Testing
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🎓 Suitable audience:Taobao new sellers, ops specialists, promotion operators, store leads
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📈 Learning goal:Master paid-promotion core skills, achieving dual lift in store traffic and conversion rate
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In the fiercely competitive Taobao/Tmall platform, do you face these difficulties:Through-Train burning money fast but low ROI, Gravity Cube audience targeting imprecise, new-product testing success rate low, old-product traffic hard to break through, whole-store sell-through rate insufficient ? Many ops staff have mastered scattered tricks, but lack a set ofsystematic, replicable ops framework , causing store growth to hit a bottleneck.
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This course provides you a set offrom-basics-to-advanced Taobao/Tmall systematic ops solution . The course deeply coversThrough-Train (keyword promotion), Gravity Cube (recommendation traffic), Wanxiangtai Boundless, DMP audiences and other core promotion tools, and uniquely createsthe 'horse-race product testing' methodologyAND:the 'whole-store sell-through' ops model . You will not only learn how to build promotion plans, but also masterdata analysis, audience correction, plan optimization, hit lifting, store diagnosis 's full-chain operator ability.
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Through learning, you will build clear ops thinking: from'horse-race product testing' to quickly filter potential productsto'precise audience promotion' to achieve high conversion, then to'hit-plan scaling' to amplify single-product weight, to finally achieve'whole-store sell-through' healthy store ecosystem . Whether you want to lower promotion cost, lift traffic precision, or build hits and break through store tiers, this course will provide practice-validatedconcrete steps and decision models。
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Systematic Course Catalog (Logical Grouping and Integration)
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[Module 1: Core Basics and Cognition Building – Must-Read for Newbies]
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- Newbie 7-lesson internal-training full series: from horse-race product testing to hit-plan optimization (complete path)
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- Store ops operator full-chain process and promotion-ops procedural layout
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- Through-Train/Gravity Cube/Wanxiangtai Boundless tool basic cognition and new-version ops flow
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- Internal-training course learning flow and schedule (building a systematic learning view)
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[Module 2: Horse-Race Product-Testing Methodology – Quickly Filter Hit Candidates]
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- Horse-race product testing's core thinking, scenario application, and efficient horse-racing tricks
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- New-store/old-store different stages' horse-race product-testing flow and plays (3 methods)
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- Product-testing rhythm control, quick pool-entry search, and product-testing tracking (2026 internal-training focus)
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- Gravity Cube/Wanxiangtai Boundless' application in horse-race product testing (single-product three-stage testing)
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- Post-testing smart-plan and standard-plan transition strategy and optimization
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[Module 3: Through-Train (Keyword Promotion) In-Depth Optimization – Lifting Search Weight]
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- Through-Train score-lifting tricks, fine-grained product selection, and audience-setting strategy
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- Keyword-promotion weight lifting and single-product hit-lifting plan details
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- Word-package-to-keyword practice, plan scaling to lift keyword weight
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- Smart-plan layout (1000 yuan budget), optimization strategy, and semi-smart-plan thinking
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- Fast-up-fast-down hit-lifting tricks and 'Old Deng's Cube horse-race single-product hit thinking'
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[Module 4: Gravity Cube/Wanxiangtai Boundless (Recommendation Traffic) and Audience Targeting]
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- Gravity Cube low-price audience correction, audience scaling, and '4+2' plan layout optimization
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- Audience Ark full-chain plan building and Cube store-launch-stage practice
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- High-ticket Cube horse-race product-testing sell-through strategy and 'add-to-cart can't keep up' audience self-check
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- 万相台无界版应用:赛马机会、人群极致全店动销
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- 魔方思路诊断专题课与内训诊断案例深度解析
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【模块五:达摩盘精准人群推广与全店动销体系】
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- 达摩盘人群推广三部曲:从拉新到收割的完整链路
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- 精准人群推广三阶段(重要)、单品拉伸与动销计划布局
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- “4+2”消费链路思维与人群推广单品动销推广思路
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- 精准人群推广助力动销深度(上/下)与人群精准拉新投放
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- 2026年内训核心:人群推广单品拉伸(最新实战)
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【模块六:店铺诊断、动销计划与综合运营提升】
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- 【实战特训课】系列:定期店铺诊断分析(持续多年更新)
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- 全店动销体系搭建:金字塔动销模型、中小卖家实操落地
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- 低价引流计划布局、店铺诊断梳理与推广流程优化
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- 内训诊断店铺方案制定与“卷王!开年作战室”等应季策划
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- 春节不打烊规划、成交出价精准推流策略等专项突破
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[April 11, 2026] Updates
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🕒 Updated April 11, 2026
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Add the following sections:
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- 2026内训第四节:人群推广4+2动销
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📋 Update Key Points:
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- “4+2”动销模型核心理念:系统讲解人群推广“4个拉新计划 + 1个触达计划 + 1个收割计划”的底层逻辑,通过模拟流量流转(拉新→收藏加购/访问新客→成交)来最大化流量价值,实现从1%转化率提升至3%的增效目标。
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- 各计划人群选择与策略:\
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- 拉新计划:强调成本与规模,以手动计划为主,配合达摩盘与系统人群优化精准度。
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- 触达计划:针对“访问新客”(浏览未加购),目的是将其转化为收藏加购或成交。手动跟不上时可考虑“最大化拿量”。
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- 收割计划:针对“收藏加购”人群,核心追求ROI。中低客单价可选“控投产比/控成本”,高客单价可选“最大化拿量”。
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- 具体人群包应用:详细拆解各计划可选用的人群包,如收割计划可用“深度行为浏览”、“喜欢我的店铺”、“领券未使用”;触达计划可用“竞争商品/店铺”、“人群资产-点击”等,并解释其适用场景。
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- 灵活性与金字塔衍生:强调“4+2”不是固定6个计划,而是根据店铺实际情况(拉新需求、投产情况)动态调整计划数量的“金字塔”模型,为后续全店计划布局打下基础。
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- 与后续课程衔接:本节重点讲解模型理念与人群选择,具体的“4+2”全计划搭建、达摩盘人群圈选与放量策略,将结合后续的“达摩盘”课程及“全站推广”课程系统展开。
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【2026年4月15日】更新内容
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Add the following sections:
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- 达摩盘结合4+2拉新计划实操
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📋 Update Key Points:
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- 达摩盘拉新人群圈选策略:详细讲解如何利用达摩盘精准圈定“相似店铺人群”、“内幕行为人群”及“渠道偏好人群”等核心拉新人群包,并解析各类人群的优劣与适用场景。
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- 人群精细化分层与出价逻辑:教授如何根据人群的精准度(如实时行为 vs 过去行为、相似店铺 vs 竞争店铺)进行分层,并建立清晰的出价对应关系,实现成本与效果的平衡。
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- 4+2拉新计划搭建实操演示:现场演示如何将圈选出的达摩盘人群包,应用于魔方(引力魔方)推广中,分步骤搭建多个具有不同人群侧重和出价策略的拉新计划。
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- 计划间的配合与优化思路:阐述多个拉新计划之间如何避免内部竞争,以及如何根据数据反馈(如点击率、转化成本)进行人群包的优化与出价调整。
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- 从拉新到收割的完整路径:简要说明在完成拉新人群积累后,如何衔接后续的“收割”计划,形成“触达-拉新-收割”的完整推广闭环,提升整体ROI。
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[April 21, 2026] Updates
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🕒 Updated: April 21, 2026
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Add the following sections:
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- 人群推广4+2实操应用(内训第五节)
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📋 Update Key Points:
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- 明确4+2计划核心目标: 详解“成交计划”、“触达计划”、“拉新计划”各自的核心数据指标(如投产比、加购率、访问新客),纠正只看单一计划投产的误区。
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- 提供两种核心推广模型:\
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- 模型一(产品自信): 先集中预算“拉新”测款,再用“触达+成交”收割,快速起量并筛选出潜力款。
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- 模型二(产品不自信/新店): 先通过“触达+成交”计划(最大化竞争/店铺人群)低成本测款,再用好款去做“拉新”,控制风险。
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- 衔接动销与爆款打法: 讲解如何将4+2计划中筛选出的好款,无缝衔接至“动销金字塔”或“单品三阶段”计划,实现流量与利润最大化。
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- 强调以“款”为导向: 所有推广策略的核心是筛选出有潜力的产品,预算应逐步向好款集中,形成良性循环。
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[05/04/2026] Updates
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Add the following sections:
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- 2026年内训第六节(直通车半智能新版)
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📋 Update Key Points:
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- 新版半智能计划的底层逻辑:最大化与标准计划的人群差异
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- 四阶段金字塔人群模型:店铺人群→竞争人群→行业人群→拉新人群
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- 全能调价与人群溢价的阶梯出价策略
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- 标品与非标品在全能调价溢价上的差异化设置
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[May 8, 2026] Updates
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Add the following sections:
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- Strongly Paid · Price Increase 3 Process [Extreme Speed Version]
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- 疯狂Ai图
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- 2026内训第七节
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📋 Update Key Points:
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- 新增强付费及涨价3流程极速版实操章节
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- 新增AI图像生成专题:疯狂Ai图
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- 新增2026年内训第七节完整内容
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【2026年5月27日】更新内容
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Add the following sections:
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- 2026年内训第八节(关键词推广赛马与智能)
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📋 Update Key Points:
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- 深入讲解关键词推广中的赛马机制与智能匹配策略
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- 结合内训实战案例,解析如何优化关键词出价与排名
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- 帮助运营人员掌握智能推广工具的高效运用方法
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[July 11, 2026] Updates
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🕒 Updated: July 11, 2026
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Add the following sections:
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- 2026年七月内训测款后如何拉升
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📋 Update Key Points:
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- 深入讲解测款完成后的数据解读与拉升时机判断
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- 系统梳理从测款到放量的核心操作流程与策略调整方法
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- 分享拉升期常见的风险控制与预算分配实战技巧
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- 结合内训案例拆解不同类目产品的拉升节奏与优化方向
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💡 Learning Tips:
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教程内容基于发布时的淘宝/天猫平台规则与推广工具版本(如“万相台无界”)。电商平台算法、工具界面及政策持续迭代更新。建议学习时重点理解底层逻辑、数据分析方法与运营框架,在实践中结合平台最新工具特性与市场环境进行灵活应用和测试,以达到最佳学习与实战效果。
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