Course Outline
\Cognition Section – The Core Logic of Douyin
\In this part, we will take a deep dive into the core logic of Douyin to help you better understand how this platform operates, thereby providing a more solid foundation for your creation and marketing on Douyin.
\01. Account Positioning: How to determine your account positioning and find the creative direction that suits you.
02. Misconceptions: Avoid common misconceptions so you take fewer detours on the path of Douyin creation.
03. The Five-Piece Set: Master the five essential skills of Douyin creation to make your content more attractive.
04. Where Does the Copy Come From: Learn how to write eye-catching copy to improve content quality and click-through rate.
05. How to Benchmark: Learn how to benchmark against other successful accounts, draw on experience, and improve your own creation level.
06. How to Build a Persona: Create a personalized persona image to attract more followers.
07. What Should Experts Film: For expert-type accounts, explore what types of content are more popular.
08. What Should Consultants Film: Creative directions and considerations for consulting-type accounts.
09. What to Film to Avoid Pitfalls: Avoid common creative traps to ensure your content quality and influence.
Implementation Section – What Should a Personal IP Film
\This part will focus on personal IP, sharing what kind of content is more popular to film on Douyin, so your personal IP gains more exposure and recognition.
\10. What Should Be Filmed for Business Recruitment: Creative suggestions and techniques for personal IP in business recruitment.
11. Why Use Shengmei: Introduce Shengmei products and their advantages to provide more creative inspiration for your personal IP.
12. Shengmei Group-Buy Cleaning Edition: Filming suggestions for group-buy cleaning-type content for Shengmei products.
13. Shengmei Group-Buy Nail Art Edition: Filming suggestions for group-buy nail art-type content for Shengmei products.
Practical Section – How to Do Group-Buy Livestreaming
\In this part, we will take a deep dive into the practical techniques and methods of group-buy livestreaming to help you gain more traffic and sales in livestreams.
\15. How to Do Yunlian Group-Buy: Introduce the practical methods and considerations of Yunlian group-buy.
16. About the Douyin Store Expert Edition: The usage methods and advantages of the Douyin Store Expert Edition.
17. About the Douyin Store Merchant Edition: The functions and operation guide of the Douyin Store Merchant Edition.
18. About Livestreaming Companion and Equipment: Introduction to the companion and equipment used during livestreaming.
19. More Details About Livestreaming: Details and techniques to pay attention to during livestreaming.
By learning these contents, we believe you will be able to better grasp the operating rules and creative techniques of the Douyin platform, and enhance the influence and profitability of your personal IP.