Emails always going to spam? SMS sent but ignored? This EDM Marketing Practicum will provide you with a highly practical training systemto help you sharpen your retention marketing skills and effectively drive revenue growth. The course is taught by industry experts Jimmy Kim and Chase Dimond, covering the full chain of knowledge from email deliverability optimization and high-converting template design to AI-powered efficiency and SMS marketing integration.

你将系统掌握 developing high-stickiness retention strategies, optimizing email deliverability mechanisms, designing high-converting templates, and writing resonant copy. The course also deeply breaks down the practical workflows of welcome series, abandoned cart recovery, product launches, and other 13大模块 practical processes, and exclusively includes operation manuals for two major mainstream tools, Klaviyo and Omnisend. Whether you are a new e-commerce operator or a seasoned marketer, this course can help you build a complete retention marketing system, maximize customer lifetime value, and turn every email and every text message into real sales.

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• 1. Module 1: Retention Marketing Basics and Email Marketing Introduction
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• 2.</span Module 5: Email Marketing Strategy Development (Welcome, Campaigns, Loyalty)
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• 9. Module 13: Introduction to SMS Marketing and Best Practices
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• 3. Module 2: In-Depth Email Deliverability Optimization (IP Warming, Authentication Protocols)
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• 4. Module 3: High-Converting Email Templates and Design Techniques
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• 5. Module 4: Copywriting (Subject Lines, Storytelling, Personalization)
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• 6. Module 6: Audience Management and Advanced Segmentation Techniques
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• 7. Module 7: Email Automation and Workflow Building
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• 8. Module 8: Email Campaign Planning and Goal Breakdown
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• 10. Module 9: Email Marketing Metrics Analysis and ROI Measurement
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• 11. Module 10: Using AI to Boost Efficiency in Email Marketing
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• 12. Module 11: Hands-On Operations Manual (Welcome, Activation, Loyalty, etc.)
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• 13. Module 12: Email Capture and Popup Design
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• 14. Klaviyo Course: Full-Feature Hands-On Practice and Best Practices
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• 15. Omnisend Course: A Complete Guide from Setup to Automation
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• 16. Full Agency Operations Workflow (Client Onboarding, Pricing, etc.)
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💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules when learning.