This course is a newly updated Taobao ecosystem operations practical course as of May 2026, with its core focus on the combined strategy of full-site promotion and new product operations. The course systematically breaks down the underlying logic, delivery process, and optimization techniques of full-site promotion, while also providing in-depth explanation of the complete strategy for new products from incubation and submission to rapidly reaching the top rankings. Whether you are dealing with no traffic after launching new products, inability to make full-site ROI work, or lack of understanding of hit-product plans for standardized and non-standardized products, this course can provide directly applicable solutions.

The course does not teach empty theory, but instead starts from layout thinking and teaches you step by step how to use full-site promotion to drive sales momentum, and combines the six major strategies of new product operations to provide dedicated hit-product plans for non-standard apparel and standardized categories. You will start by understanding the advantages and disadvantages of full-site promotion, gradually master delivery, optimization, and sales momentum improvement, while also mastering methods for new product incubation and ranking surges, ultimately achieving the goal of quickly launching a store and steadily creating store bestsellers. This is a practical guide that even beginners can use directly.

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• 1.Preface: Spring Festival curve-overtaking business and promotion layout
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• 2.Understand the advantages and disadvantages of full-site promotion
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• 3.Become familiar with the basic applications of full-site promotion
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• 4.Master the full-site promotion delivery process
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• 5.Master the full-site promotion optimization process
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• 6.Use full-site promotion to improve sales momentum
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• 7.Introduction to new product operations and operational advantages
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• 8.New product incubation types and operational strategies
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• 9.New product submission process and rapid ranking surge
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• 10.Hit-product plans for non-standard apparel new products
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• 11.Hit-product plans for standardized category new products
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💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules when learning.