This course is a comprehensive and in-depth advanced Shopee operations system, taking you step by step through the platform's underlying logic, from pre-store-opening model selection and store positioning, to refined product selection, product optimization and listing, and then to natural traffic acquisition and in-depth paid advertising tactics. The course rejects empty theory and includes a large number of hands-on demonstrations based on real stores, covering Miaoshou collection, pricing templates, advertising data analysis, and flexible adjustment strategies, while also covering both broad listing and refined listing approaches to help you make the best decisions at different stages.

The course content is carefully arranged by year and learning stage, systematically spanning multiple versions of advertising iterations. You will learn from the initial regular Advertising 1.0 tactics to advanced Advertising 5.0 tactics, and master the flexible switching and alternating operation rhythm between sitewide promotion and manual advertising in different scenarios. The course will also deeply analyze the underlying logic of sitewide advertising, teach you how to suppress and release natural traffic, how to analyze advertising performance data and adjust bidding strategies, and how to maximize benefits through ad group optimization. Through this course, you will build a complete advanced Shopee operations knowledge system, achieve full-chain refined operations from product selection and optimization to advertising placement, and double your store performance.

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• 1.Choosing store type and operational direction before opening a store
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• 2.Summary of existing Shopee models and suitable choices
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• 3.Store positioning and layout and basic settings for a new store
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• 4.Multi-dimensional product selection practical demonstration and detailed explanation of required plugins
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• 5.Miaoshou collection demonstration + detailed pricing template explanation + global product logic and formulas
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• 6.Store affiliate marketing pairing techniques and product selection summary
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• 7.Specific product optimization steps: title, images, pricing, details
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• 8.All methods for acquiring organic traffic + Title 2.0 + Refined listing and bulk listing strategies + Affiliate marketing explained
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• 9.SIP features explained: how to calculate returns, profit and loss, and feasibility analysis
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• 10.Store launch processes and different strategies for cross-border stores and local stores under the all-site trend
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• 11.New store mindset adjustments and advertising operation methods under the all-site environment
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• 12.Advertising 1.0 playbook: product testing, data analysis, and optimization scaling
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• 13.Advertising 1.0 optimization: exporting data analysis and the concept of increasing weight
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• 14.Advertising 1.0 all-site promotion breakdown and product search ad optimization details summary
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• 15.Advertising 1.0 all-site ad detailed playbook and optimization of all ad types
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• 16.Advertising 2.0 advanced: all-site + manual playbook step upgrades and underlying logic
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• 17.Advertising 3.0 advanced: building bestseller listings and matching attribute tags
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• 18.Advertising 4.0 leap: complete multi-stage advertising + S pairing techniques in different situations and releasing organic traffic
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• 19.Advertising 5.0 takeoff: flexible switching and alternating rhythm between all-site and manual in different situations
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• 20.All-site advertising detailed operation process and pain point solutions
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• 21.All-site advertising practical playbook and logic and strategies for suppressing/releasing organic traffic
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• 22.In-depth analysis of all-site advertising logic and methods and steps from product testing to continuous投放
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• 23.Ad group utilization and adjustment + ad data analysis and maintenance + ad formula calculation
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• 24.Different operations and flexible switching, analysis and expansion for all types of all-site advertising (2-hour 15-minute masterclass)
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[July 20, 2026] Update Content

New chapters as follows:

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1. Core breakthrough methods for all-site ad selection and usage after the ad update and the estimated decline in ROI
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[September 21, 2026] Update Content

New chapters as follows:

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1. Core keyword logic and operations after the store ad update, and supplementary analysis of all-site ad playbook
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💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules when learning.