Many Taobao merchants commonly hit a bottleneck in running their stores: promotional plans are built blindly, keyword selection is chaotic, and keyword utilization is extremely low—money is spent but precise traffic is not gained. They cannot distinguish the keyword selection logic for standardized versus non-standardized products; plan settings are messy, resource slots are opened randomly, and audience tags are imprecise, resulting in low click-through rates and persistently poor conversion rates, heavy spending on Direct Train with chronically low ROI. At the same time, they lack professional image and product testing skills, do not understand creative optimization, and have no mature hit-product launch logic, so store traffic is unstable, sustained growth is difficult, and a consistently profitable store model is never achieved.

This Taobao Wujie Keyword Split-Plan Advanced Practicum is a systematic operations course based on the latest Wujie promotion system. Starting from the core keyword splitting and selection techniques, it breaks down in detail the keyword strategies for standardized and non-standardized products, covering the full chain of plan building, resource slot configuration, audience tag creation, creative image testing and optimization, and click-through and conversion rate improvement. You will learn how to use exclusive keyword splitting methodologies to precisely target high-conversion keywords, and combine practical tactics such as standardized hit-product launches, multi-product testing, and low-price traffic generation to truly build a high-ROI, sustainably profitable Taobao store model.

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• 1.The Huge Practical Advantages of Wujie Keyword Splitting Technology
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• 2.Analyze the Product's Best Selling Points to Determine Core Keywords
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• 3.Analyze Data from 2 Keyword Sources
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• 4.Standardized Products: Keyword Selection by Word Categorization
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• 5.Non-Standardized Products: Keyword Selection by Single-Category Long-Tail Words
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• 6.Correct Wujie Plan Setup Without Detours
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• 7.Resource Slots Must Be Set Exactly as I Demonstrate
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• 8.Time Convention and High/Low Silent Conversion Rate Configuration Methods
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• 9.Regional Convention, 3 Cross Methods, 10 Items, Three Sets of Operations
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• 10.Three Keyword Bid Schemes: Average, Half, and 2x
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• 11.Configure Different Matching Methods for Keywords Based on Different Strategies
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• 12.Batch Create 20 Audience 3-Level Tags
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• 13.Two Audience Premium Configurations: 30% and 100%
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• 14.Independently Test Exclusive High-Performing Images for Each Plan
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• 15.Creative Image High Differentiation Planning + Image Testing
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• 16.High Click-Through Creative Titles: Numbers + Short Titles
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• 17.Correct Setup for Smart Creative + Traffic Allocation
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• 18.Click-Through Rate Optimization: High Differentiation Images + Copy
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• 19.Conversion Rate Optimization: Keywords + Audience + Product + Sales + Price
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• 20.Strategy: Multi-Product Single-Keyword Hit-Product Testing
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• 21.Strategy: Single-Product Single-Keyword Hit-Product Launch
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• 22.Strategy: Multi-Product Low-Price Traffic Generation
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• 23.Core Advantages of Wujie Word Segmentation Technology in Practice
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💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules and adapt the methods to your own situation for best results.