This is a systematic and in-depth Google Ads course created by the Olive Green Overseas team, covering a complete knowledge system from the underlying logic of digital marketing to advanced optimization strategies. The course starts with the marketing funnel and channel selection to help you build an overall digital marketing thinking framework, then gradually goes deeper into core areas such as Google Ads account setup, keyword strategy, ad copywriting, and conversion tracking.

The course places special emphasis on practicality, not only explaining key concepts such as responsive search ads, Quality Score, and bidding mechanisms, but also demonstrating with professional tools like Semrush, so you can truly master how to conduct keyword research and competitor analysis. In addition, the course specifically distinguishes different advertising strategies for e-commerce scenarios and lead generation scenarios, helping you choose the optimal solution based on your business goals.

It is worth mentioning that the course also includes practical content for job seeking, teaching you how to demonstrate your Google Ads capabilities in resumes and interviews, and how to respond to clients' or bosses' questions about declining data. Whether you are a professional looking to improve your advertising skills or a newcomer hoping to enter the digital marketing industry, this course can provide you with systematic, practical guidance.

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• 1.Digital Marketing Channel
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• 2.Marketing Funnel
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• 3.What is the difference between SEO and Paid Search?
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• 4.Why do brands advertise on Google Ads?
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• 5.How does Google Ads actually work?
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• 6.Campaign Objective
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• 7.Campaign Type
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• 8.Bid Strategy
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• 9.Network
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• 10.Location
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• 11.Audience
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• 12.Budget
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• 13.How to structure a Campaign?
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• 14.Campaign vs Ad Group
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• 15.Campaign Structure Best Practices
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• 16.The difference between Keyword and Search Term
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• 17.Keyword Match Type
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• 18.Keyword Research
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• 19.Negative Keyword
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• 20.Google Keyword Planner
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• 21.Semrush Hands-on
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• 22.How to Choose Keywords?
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• 23.What Are Responsive Search Ads?
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• 24.Creating Responsive Search Ads (1)
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• 25.Creating Responsive Search Ads (2)
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• 26.How to Write Effective Ad Copy
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• 27.Dynamic Keyword Insertion
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• 28.Conversion Tracking
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• 29.What Is a Parameter?
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• 30.Types of URL Parameters
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• 31.URL Tracking Template
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• 32.What Metrics Does Google Ads Have?
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• 33.Lead-gen Campaign vs E-commerce Campaign
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• 34.What Is Quality Score?
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• 35.The Relationship Between Ad Rank, Quality Score, and CPC
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• 36.How to Check the Overall Quality Score of a Campaign?
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• 37.Ad Strength vs Quality Score
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• 38.Full Ad Optimization Workflow (Keywords, Landing Pages, Quality Score, Bidding, Bid Adjustments, Competitor Analysis, Variable Relationships)
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• 39.Case Study: Branded Campaign Decisions, Keyword Selection, Budget Management
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• 40.Job Search Coaching: CV Script Templates and Strategies for Handling Data Declines
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💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules when learning.