This Cohort 32, newly updated in June, is a Douyin local-ad lead-gen bootcamp aligned with the latest 2026 Douyin local life backend rules. It builds a complete closed-loop advertising system covering store infrastructure, account setup and testing, multi-channel delivery, data optimization, creative planning, and problem diagnosis. All content comes with standardized SOP implementation processes, suitable for the lead-gen needs of all offline physical stores.

The course covers six core modules: Laike store onboarding and pre-campaign preparation, local-ad account setup and testing processes, lead-gen data analysis and account optimization SOP, scenario-based problem-solving approaches, precise traffic acquisition through search ads, and lead generation via live-stream mini-windmill. Whether you are a physical merchant in dining, beauty, education, or life services, this course will help you master the full local-ad delivery process from 0 to 1, completely ending the struggles of wasted spend, high costs, and poor leads.

The course includes a large amount of hands-on content updated in May 2026, including pre-campaign store element settings for lead ads, core strategies and pitfall-avoidance guides for new account cold start, efficient scaling strategies for new accounts and cost-control practices during the scaling phase, full-chain efficiency-boosting tactics and full-lifecycle optimization for ad account units, and core formulas for scaling creative logic with full-process planning practices. It also offers in-class diagnosis and Q&A for local-ad accounts, helping students solve personalized problems and truly apply what they learn immediately.

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• 1.Laike store onboarding and pre-campaign preparation: integrated store-coupon-ad marketing system, no-store and group-buy version onboarding, lead service and group-buy product creation, lead operation component creation and associated scenarios, ad marketing pages and private message configuration
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• 2.Pre-campaign Laike store element settings for lead ads (updated May 2026)
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• 3.Local-ad account setup and testing process: account opening methods, marketing funnel, benchmark research, new version workbench, mobile data platform, automated delivery, dimension division, audience targeting strategies, Lika targeting keyword selection, 7-day account testing method
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• 4.Full standardized 0-1 local-ad account setup process and core cold-start strategies and pitfall-avoidance guide for new accounts (updated May 2026)
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• 5.Local-ad lead-gen data analysis and account optimization SOP: business score impact, weight system, optimization approaches, key data reports, diagnosis and optimization of 8 major anomalies in new and old accounts
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• 6.Efficient scaling strategies for new accounts and cost-control and cost-reduction practices during the scaling phase (updated May 2026)
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• 7.Full-chain efficiency-boosting tactics and full-lifecycle optimization system for ad account units (updated May 2026)
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• 8.Local-ad search ad setup and delivery process: display positions, impression logic, keyword matching, blue-ocean keyword packages, intelligent traffic expansion, negative keywords, automatic compensation
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• 9.Local-ad lead generation via live-stream mini-windmill: component selection, Douyin account preparation, Laike backend configuration, live-stream settings, delivery strategies, data diagnosis and review
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• 10.Common optimization approaches for local-ad lead-gen: zero impressions, spend without conversions, high wasted cost, low effective rate, high volatility, cost reduction after high-price volume grabbing
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• 11.Core formulas for scaling creative logic and full-process planning practices (updated May 2026): three-force principle, frame-by-frame breakdown, core formulas, creative review and batch fission techniques
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• 12.In-class local-ad account diagnosis and Q&A
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.