This course is an exclusive course for Zhenyu Entrepreneurship Circle members, with one lesson per week, systematically explaining the full-chain practical skills of Taobao and Tmall e-commerce operations from 0 to 1. The course covers necessity analysis of store search traffic, building basic sales and reviews for new products, product selection ideas and logic, core search dimensions, link conversion rate optimization, application guide for 5 major advertising tools, low-price traffic acquisition solutions, moving-sales store models, full-site promotion plan setup, keyword trend star, good goods quick investment, daily sales plans, DMP audience insights, single product stretch node control, customized category TOB operations, standard and non-standard product strategies, women's clothing category survival opportunities, AI + e-commerce applications, Wanxiang Wujie 6 major promotion tool analysis, and other content, covering the full-cycle operational strategy from new product launch to mature-stage promotion.

The course is continuously updated in the form of one lesson per week, closely following platform changes and the latest tactics. In addition to systematic operational knowledge learning, it also includes practical case breakdowns, member store diagnostic analysis, and entrepreneurial success case sharing. The community provides systematic knowledge across eight major modules, including market analysis, data analysis, product selection and testing, paid promotion placement, free traffic acquisition, content marketing video placement, store team building, and financial data profit accounting, helping small and medium-sized merchants solve various operational problems encountered during entrepreneurship.

Through this course, you will master a complete operational system from product selection, product testing, and basic sales building to search traffic acquisition and paid promotion placement. Learn to use the 6 major promotion tools of Wanxiang Wujie for precise placement and cost control, understand the layout and planning ideas of moving-sales stores, and master differentiated operational strategies for standard and non-standard products under different categories. At the same time, learn to use AI tools to assist e-commerce operations, improve store data-driven operational capabilities and decision-making efficiency, and ultimately achieve a breakthrough from 0 to one million in monthly sales.

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• 1.Must-read before joining: Why I want to build this community
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• 2.Does your store need to consider search traffic?
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• 3.How to build basic sales and reviews for new products
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• 4.Ideas and method logic for product selection
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• 5.Four core dimensions to note when doing search in 2024
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• 6.Optimization methods for link conversion rate
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• 7.Application guide for 5 major advertising tools
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• 8.Optional implementation solutions for low-price traffic acquisition course
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• 9.Multi-objective direct investment plan setup and application scenarios
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• 10.Full-site promotion plan setup and application precautions
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• 11.Key points for launching keyword trend star plans
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• 12.Investment ideas and strategies for good goods quick investment plans
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• 13.Daily sales plan placement and application
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• 14.Standard plan setup and application scenarios
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• 15.Standard plan keyword placement strategy
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• 16.Keyword audience placement logic
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• 17.High click-through rate image solutions for standard plans
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• 18.Application ideas for the 4 major auxiliary functions of standard plans
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• 19.Precise audience placement product operation plan strategy
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• 20.Precise audience placement audience ark placement ideas
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• 21.Precise audience placement creative image optimization ideas
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• 22.Product operations placement ideas and applications
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• 23.Short video placement plan setup ideas
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• 24.Precise audience placement seed audience placement ideas
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• 25.DMP single product and promotion plan audience insight analysis
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• 26.Consumer operations placement ideas and applications
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• 27.Control requirements for single product stretch process nodes
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• 28.Customized category TOB product operation ideas and strategies
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• 29.Layout and planning of moving-sales stores
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• 30.Promotion and operation placement ideas and strategies for standard products
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• 31.Final summary: Full-chain operations review
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• 32.Two major potential survival opportunities in the future under the high return rate of the women's clothing category
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• 33.Detailed interpretation and operational approach of the new version of Zhitongche smart bidding strategy
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• 34.Precision audience targeting update: How to use the 2 major seed audiences
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• 35.Promotion, ad delivery, and product strategy during the spring season
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• 36.Planning and implementation approach for new stores in the early stage (jewelry project case study)
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• 37.How small and medium-sized merchants can solve financial problems and achieve daily store profit monitoring
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• 38.The process of creating a hit product on Taobao: Following the process improves the probability of success
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• 39.Case study: Operational approach for new mom shoes products
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• 40.The path for small and medium-sized merchants to transition to high average order value
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• 41.How to quickly resume campaign delivery after the Spring Festival
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• 42.AI + E-commerce Application Course
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• 43.Analysis and application of the 6 major promotion tools of Wanxiang Wujie (Part 1)
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• 44.Delivery strategies for the 6 major promotion tools of Wanxiang Wujie (Part 2)
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• 45.Identify traffic precision to increase the proportion of effective traffic
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• 46.Delivery strategies and precautions for sitewide promotion
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• 47.Tips for quickly launching a new store
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• 48.Precautions for paid promotion operations during the May 1st holiday
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• 49.Operational approach for sitewide promotion of good products across the entire store
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.