For AliExpress sellers, on-platform traffic is getting more expensive and competition increasingly fierce. Relying solely on internal platform traffic can hardly support a store's sustained growth. Off-site traffic, especially Facebook — the world's largest social advertising platform — is the key breakthrough to overcoming traffic bottlenecks. However, many sellers lack systematic methods, either failing to build a good fan page, running ads without seeing conversions, or even frequently crossing platform red lines and getting their accounts banned.

This course is designed precisely to solve these problems, providing a complete hands-on tutorial covering Facebook from account creation to ad delivery. The course content is highly systematic, starting from an overall understanding of off-site promotion channels and gradually diving into Facebook fan page creation and editing, platform policy pitfalls, ad structure setup, audience targeting, placement selection, and ad format production. Each section comes with clear explanations and hands-on demonstrations to help you truly understand the logic behind every operation rather than mechanically imitating.

Through this course, you will be able to independently build a professional fan page from scratch, master methods for precisely targeting AliExpress product audiences, and build well-structured, high-converting Facebook ads. This will not only help you effectively reduce customer acquisition costs but also continuously bring precise off-site traffic to your AliExpress store, genuinely boosting sales and revenue, and putting an end to the dilemma of traffic involution.

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• 1.Overview of Off-Site Promotion Channels
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• 2.Introduction to the Facebook Platform
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• 3.Introduction to Facebook Fan Pages
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• 4.Difference Between Friends and Followers
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• 5.Creating and Editing a Facebook Fan Page
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• 6.Facebook Publishing Policies and Pitfall Avoidance Guide
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• 7.Basic Understanding of Ad Structure
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• 8.How to Determine Ad Objectives
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• 9.Ad Audience Targeting Methods
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• 10.Ad Placement Selection Strategy
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• 11.How to Determine Store Product Audience
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• 12.Ad Format Basics and Editing Production
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.