This course is a full-process recording of Qianchuan Saodiseng's offline class held in Hangzhou in June 2026, including 20 hours of complete audio recordings and subtitles. Centered on the core logic of Douyin full-domain advertising, the course systematically explains strategic planning from influencer collaboration to merchant self-operation, as well as full-case operation methods for livestreams, short videos, and product cards. It helps students master the full-domain approach that links content fields with shelf fields, and deeply tap into market growth.

The course is divided into four major themes: first, it analyzes the strategic planning of influencer collaboration and merchant self-operation, helping you clarify resource matching directions under different models; second, it explains in detail the operational key points of the three major scenarios—livestreams, short videos, and product cards—providing actionable execution frameworks; third, it focuses on how content fields and shelf fields can be linked to find new growth points in the full-domain market; finally, it builds the data operations thinking essential for Douyin e-commerce, using data to drive advertising decisions. This course is suitable for operators who want to systematically improve their Douyin advertising capabilities, helping you avoid detours in fierce competition, quickly scale up, and achieve growth breakthroughs.

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• 1.Strategic Planning for Influencer Collaboration and Merchant Self-Operation (Part 1)
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• 2.Strategic Planning for Influencer Collaboration and Merchant Self-Operation (Part 2)
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• 3.Strategic Planning for Influencer Collaboration and Merchant Self-Operation (Q&A)
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• 4.Full-Case Operations and Business Strategy for Livestreams, Short Videos, and Product Cards (Part 1)
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• 5.Full-Case Operations and Business Strategy for Livestreams, Short Videos, and Product Cards (Part 2)
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• 6.Deeply Tapping Full-Domain Market Growth Through Content Field and Shelf Field Linkage (Part 1)
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• 7.Deeply Tapping Full-Domain Market Growth Through Content Field and Shelf Field Linkage (Part 2)
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• 8.Essential Data Operations Thinking for Douyin E-commerce
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[June 29, 2026] Update Details

New chapters added:

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1. Chapter 9
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2. Chapter 10
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3. Chapter 11
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4. Chapter 12
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💡 Learning Tip:The course content is based on industry practices at the time of publication; it is recommended to combine it with the latest Douyin platform rules when studying. Platform algorithms, advertising tools, and activity rules may be continuously updated, and some strategies need to be flexibly adjusted according to the current market environment.