This course is a comprehensive and in-depth Google Ads advertising operations guide, carefully created by senior advertising placement experts and equipped with original bilingual subtitles to help learners master every detail of advertising placement from zero to proficiency. The course covers six core advertising types: Search, Shopping, Performance Max, Display, Video, and Demand Gen, and provides data-validated real placement solutions so you can maintain brand visibility even as AI reshapes search results.

By taking this course, you will learn how to respond to advertising cost fluctuations, master smart bidding strategies, and optimize keyword research and landing page conversion rates. The course also includes a complete account review and optimization process, as well as practical manuals for e-commerce brands and lead generation. Regardless of your budget size, this course can help you find a clear competitive advantage and maximize return on investment. The course includes video tutorials, PDF documents, Excel templates, and other learning materials, suitable for students with different learning habits.

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• 1.Welcome and Course Overview
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• 2.How Google Ads Works
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• 3.Detailed Explanation of Different Campaign Types
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• 4.Proper Keyword Research
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• 5.Creative Ads and Extensions
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• 6.High-Converting Landing Page Design
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• 7.Conversion Tracking Setup and GA4 Integration
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• 8.Properly Setting Up Various Campaign Types
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• 9.How to Review and Optimize Campaigns
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• 10.Applying the Google Ads Optimization Checklist
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• 11.Spend and Segmented Performance Analysis
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• 12.Precise Targeting and Performance Review
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• 13.In-Depth Review of Ads and Landing Pages
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• 14.Bidding Strategy Review and Adjustment
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• 15.Mastering Google Ads Smart Bidding
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• 16.The Future and Brief History of Google Ads
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• 17.Scaling with Google Ads
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• 18.Google Ads Practical Manual for E-commerce Brands
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• 19.Google Ads Practical Manual for Lead Generation
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