This course is a 14-session online live coaching course jointly created by teachers Jia Zhen and Hong Qi, systematically explaining the core strategies of Taobao paid promotion. Starting from the underlying logic of paid advertising, the course deeply analyzes the principles and practical applications of Wanxiangtai Wujie, covering the operational techniques of core tools such as precise audience promotion, keyword promotion, and sitewide promotion. Through a 15-day coaching system and one-on-one store guidance, it helps you truly master the complete process from plan setup to optimization and adjustment.

The course not only includes theoretical explanations but also provides breakdowns of promotion plans for successful cases at various price points, as well as differentiated strategies for orthodox shelf-type promotion and unorthodox interest-based promotion. You will learn how to customize efficient advertising strategies based on different stores and product characteristics, and understand how to use promotion tools to achieve efficient traffic acquisition and conversion. Whether you are a beginner new to paid promotion or a veteran hoping to break through promotion bottlenecks, this course provides practical solutions you can directly apply, helping you avoid detours in Taobao promotion and achieve results quickly.

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• 1.The Underlying Logic of Paid Advertising
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• 2.Analysis of the Logic of Audience Promotion
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• 3.Breakdown of the Four Major Plans for Precise Audience Promotion
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• 4.Step-by-Step Building of a Precise Audience Promotion Plan
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• 5.Review, Q&A, and Plan Diagnosis (Part 1)
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• 6.The Logic of Keyword Promotion (Part 1)
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• 7.The Logic of Keyword Promotion (Part 2)
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• 8.Step-by-Step Building of a Keyword Plan (Part 1)
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• 9.Step-by-Step Building of a Keyword Plan (Part 2)
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• 10.Review, Q&A, and Plan Diagnosis (Part 2)
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• 11.Traffic Equalization: Full-Site Promotion in Practice
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• 12.Breakdown of the Full Promotion Chain for the Industry's Top Hit Product
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• 13.Methodology for Creating a Best-Seller Right After Listing
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• 14.Review and Store Diagnosis
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.