This course comes from Laona's Taobao Direct-Traffic Wujie Promotion system. Starting from the underlying logic, it systematically explains the strategy choices for keywords, audiences, sitewide, and video promotion, and provides in-depth analysis of different bidding methods and campaign layouts. The course covers more than ten core categories, including apparel and bags, 3C digital products, furniture and home decoration, functional products, and specialty foods, offering targeted customized tactics. It also combines AI image creation and advanced Damo Pan techniques to teach high-click-through-rate creative planning and data optimization skills, helping you comprehensively improve your direct-traffic promotion results.

Through this course, you will master the underlying logic of keywords and methods for building a keyword library, learn to plan high-click-through-rate ad images for search and recommendation channels, and understand the underlying logic and selection strategies of four bidding methods: custom bidding, cost control, maximization, and ROI control. The course also includes practical content such as Damo Pan audience analysis and competitive analysis, image and product testing operations, and sitewide promotion new-customer acquisition and conversion optimization. Whether you are an e-commerce beginner or an experienced promoter, you can obtain actionable promotion plans to effectively improve store traffic and conversion rates.

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• 1.Things to note in Wujie promotion
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• 2.How to choose among keywords, precise audiences, sitewide, and video promotion
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• 3.Underlying logic and selection of custom bidding, cost control, maximization, and ROI control
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• 4.Understanding important functions of the Wujie backend
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• 5.How different categories can find suitable promotion layouts
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• 6.How to promote non-standard products (bags and apparel)
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• 7.How to promote standard products (3C digital products)
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• 8.How to promote TOB (hardware, customization)
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• 9.How to promote furniture and home decoration
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• 10.How to promote functional products
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• 11.How to promote the specialty food category
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• 12.How to promote mid-to-high-priced products
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• 13.Understand the underlying logic of keywords
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• 14.How to build your own keyword library
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• 15.How to plan high-click-through-rate ad images for search channels
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• 16.How to use AI to help you create images
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• 17.How to choose and set your precise audience
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• 18.How to bid with each of the three bidding methods
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• 19.How to build campaigns with four campaign layouts
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• 20.How to adjust campaigns based on data
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• 21.Understand the underlying logic of recommendation
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• 22.How to plan high-click-through-rate images for recommendation channels
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• 23.How to build four types of campaigns
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• 24.How to analyze and optimize data
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• 25.Which categories are suitable for running All-in-One Station
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• 26.How to acquire new customers, harvest, and optimize campaigns with All-in-One Station
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• 27.测图测款的操作
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• 28.Damo Pan audience analysis operations
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• 29.Damo Pan competitive analysis operations
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• 30.纠正人群的操作
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.