This course is a complete systematic coaching program for building a personal IP on Xiaohongshu, covering the full-chain core capabilities of personal IP building: positioning, topic selection, scripting, shooting, editing, cover design, account operation, monetization, and Xiaohongshu e-commerce. The course uses various delivery formats such as video lessons, live classes, Tencent Meetings, community Q&A, and live streaming connections, and is accompanied by practical coaching sessions, including positioning coaching, script reviews, work reviews, and account diagnosis, allowing you to start from zero and complete the entire process of personal IP from building to monetization within 40 days.

The course advances scientifically according to a six-week rhythm: the first week builds a solid foundation, determining account positioning and learning to break down benchmark accounts; the second week focuses on rapid account launch, doing a good job of account packaging and mastering methods for deconstructing viral content; the third week focuses on content production, building a topic library and learning to write viral copy; the fourth week tackles video production, efficiently completing shooting and editing; the fifth week seizes the e-commerce trend, learning viral graphic and text creation and the full process of Xiaohongshu e-commerce; the sixth week continues practical implementation and community Q&A. Through this complete coaching system, you will establish your own personal brand influence, find a suitable monetization path, and achieve continuous output of content creation and a commercial closed loop.

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• 1.Platform Course Selection
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• 2.Multi-dimensional Monetization Course
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• 3.Strongest Positioning Course
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• 4.Benchmark Deconstruction Course
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• 5.Rapid Account Launch Course
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• 6.Viral Content Deconstruction Course
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• 7.Topic Building Course
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• 8.Copywriting Course
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• 9.Efficient Shooting Course
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• 10.Efficient Editing Course
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• 11.Viral Graphic Content Course
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• 12.Livestream Monetization Course
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• 13.Xiaohongshu E-commerce Bonus Course
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• 1.Positioning Review Coaching Livestream
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• 2.Copywriting Review Coaching Livestream
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• 3.Account Showcase Review Coaching Livestream
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• Week 1Build a Solid Foundation: Account Positioning Planning, Benchmark Account Breakdown
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• Week 2Rapid Account Launch: Account Packaging, Viral Content Deconstruction Methods
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• Week 3Content Production: Topic Library Building, Viral Copywriting
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• Week 4Video Production: Efficient Shooting and Editing, Rapid Video Completion
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• Week 5E-commerce Trends: Viral Graphic Creation, Full Xiaohongshu E-commerce Breakdown
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• Week 6Continuous Practice: Community Q&A, Closing Ceremony
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