🚀 Course Introduction

This course is a business thinking course that deeply analyzes the profit models of leading brands, designed to help entrepreneurs, brick-and-mortar store owners, and e-commerce operators break through business bottlenecks and build systematic capabilities in hit product creation and long-term monetization. The course selects over 30 benchmark enterprise cases spanning multiple tracks including catering, retail, internet, beauty, apparel, hotels, and pharmaceuticals, such as Xibei, Xiaomi, McDonald's, Heytea, Genki Forest, and Perfect Diary. Through the surface of brand popularity, it deeply deconstructs the replicable underlying business logic behind them, so you can not only understand but also apply it in practice.

The entire course is not just simple case interpretation; each lesson distills universal methodologies, and dedicated independent chapters summarize the three core techniques for creating hit products, zero-cost large-scale brand communication solutions, and compound profit models. The course aims to teach you how to tap into human needs and create products that users actively repurchase and spontaneously share; how to break free from reliance on high-cost paid advertising and achieve low-cost or even zero-cost brand diffusion; and how to build a multi-layered profit structure of low-price traffic products and high-profit products. No matter which industry you are in, you can extract hit product ideas and long-term profit models suitable for your own track from these market-validated success cases.

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• 1.From Roadside Stall to 230 Stores Nationwide: Why Xibei Keeps Getting More Popular
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• 2.China's Wildest 10-Yuan Store: The Key Strategy Behind Earning 10 Billion a Year
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• 3.A Print Shop Can Go Public? The Secret Behind Rongda Quick Print's 100 Million Annual Revenue
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• 4.Why Can't Xi'an Roujiamo Beat McDonald's? Unveiling the Money-Making Business Secrets Behind McDonald's
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• 5.How ruthless is Jack Ma's Hema? So fast that it scares every restaurant owner.
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• 6.Kicking Amazon, Tripping Walmart! The World's Hottest Supermarket Only Studies Making Less Money from Customers
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• 7.50 Billion a Month, Evergrande's Deep Home-Selling Tricks! Companies That Get These Two Things Right Create 10 Billion in Value
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• 8.Heytea with 100 Million Cups a Year Valued at 16 Billion — Is It Exploiting Consumers?
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• 9.75 Stores, 1.5 Billion Revenue, Making the Hot Pot Chain Third Nationwide — Just by Grasping This One Point
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• 10.7-Eleven Is Not a Convenience Store? Japan's Insane Money-Making Business Model That Chinese People Just Can't Learn
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• 11.Opening 8,000 Stores in Ten Years: What Makes Heilan Home So Impressive That Even Alibaba Covets It
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• 12.Tencent-backed and coveted by Jack Ma, how does this copycat dollar store command a market value of 50 billion
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• 13.No advertising, 96.8 billion in annual sales — Decathlon quietly makes a fortune! You can learn these two lessons too
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• 14.200 directly operated stores nationwide, annual revenue over one billion, Yunhaiyao's secret is actually just one chicken
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• 15.583 stores opened in 7 years, over 20 million members, uncovering the business secrets behind Atour's crowdfunded hotels
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• 16.Making money faster than Moutai, selling water to become the richest man, uncovering Nongfu Spring's secret to huge profits
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• 17.Only by crippling yourself can you succeed! Why is 360 Antivirus, free for 500 million users, so formidable
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• 18.Why can't you create a hit product by copying Xiaomi's model? Grasp human nature, and users won't be able to resist you
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• 19.Leveraging tens of millions of users with 49 yuan? Learn from Xiaomi's power strip how to disrupt the market at low cost
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• 20.Meituan Takeout's profit margin is only 2%, so how does it pay wages to 4.1 million riders
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• 21.Alibaba does it even at a loss! What business opportunities lie behind the 88 VIP card that bargain hunters rush to buy
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• 22.Valued at 14 billion in just 4 years, Genki Forest defeated Coca-Cola to become the market's number one
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• 23.Yuanfudao, which has investors lining up to throw money at it, how did it beat 27-year-old New Oriental to become global number one
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• 24.Harvesting 10 million moms? Making 20 billion in 4 years and listing in the US, how does Yunji do it
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• 25.Tencent-backed and Alibaba-opened, the ever-controversial Perfect Diary — how does it crush L'Oréal
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• 26.Japanese brand dominates 200 million Chinese wardrobes, founder becomes richest man! Uncovering how to gain a million followers in half a year
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• 27.Master these three moves, and we'll teach you step by step how to create a hit product that makes users scream
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• 28.Goodbye! Money-burning ads — run a zero-cost brand campaign reaching 5 million people, and you can do it too
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• 29.From the brink of bankruptcy to a hundred-billion industry leader, this pharmaceutical company only did one thing right
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• 30.Making men all over the world pay up willingly! How Gillette sliced open a hundred-billion market with razor blades
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.