This course is personally taught by a senior Ozon seller and is the latest, most comprehensive, and most practical hands-on course on the internet in 2026. The complete follow-selling + refined listing course totals 40+ lessons and 30+ hours. It abandons vague theory and directly addresses the platform's underlying logic, starting from the essence of traffic, order generation logic, user profile analysis, and the essence of ad spending, helping beginner sellers understand both the how and the why. You will systematically master the full OZON platform workflow from store opening to follow-selling to refined listing, truly achieving a breakthrough from zero to one.

The course content covers a full analysis of platform models, letting you thoroughly understand the differences between FBS, FBO, FBP border warehouses, and RFBS cross-border self-shipping, and learn to choose the optimal model based on your own capital situation. It also provides in-depth practical instruction on the no-source model, detailing the RFBS cross-border self-shipping process, including freight forwarder coordination, international label pasting techniques, and how to achieve one-piece dropshipping through 1688/Pinduoduo, enabling zero-inventory entrepreneurship. The two core playstyles of follow-selling and refined listing each have independent chapters, from product selection logic to pricing strategy to ad placement, with every step accompanied by real cases and executable plans. Whether you are a beginner just getting into cross-border e-commerce or a seller already facing traffic bottlenecks on the OZON platform, this course can help you build a complete operational framework, avoid detours, and generate orders quickly.

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• 1.Must-watch for beginners, advice for newcomers, tips
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• 2.Introduction 1
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• 3.Introduction 2
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• 4.Introduction 3
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• 5.Introduction 4
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• 6.Store registration
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• 7.Setting up logistics and warehouse
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• 8.Early preparation for beginners
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• 9.Early preparation for beginners - 2: Listing products and helping Russian buyers
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• 10.Backend pages explained
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• 11.Backend pages explained
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• 12.Calculating logistics shipping fees
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• 13.Front-end price explained
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• 14.Optimal pricing strategy - precisely avoiding return losses
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• 15.Weight techniques - saving on shipping fees
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• 16.Follow-selling in practice
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• 17.Follow-selling product selection 1
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• 18.Follow-selling product selection 2
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• 19.Malicious orders, quality inspection orders, cross-border bus operations, post-order operations
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• 20.Refined listing product selection and pricing 1
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• 21.Refined listing pricing 1
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• 22.Miaoshou binding authorization
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• 23.Miaoshou collection configuration
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• 24.Refined listing in practice
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• 25.Refined listing product selection
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• 26.Refined listing suggestions
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• 27.Refined listing product selection 2 - backend features
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• 28.Refined listing product selection 3
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• 29.Promotional campaign strategies
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• 30.Promotional campaign 2
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• 31.Optimizing product card - title
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• 32.Optimizing product card - images
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• 33.Optimizing product card - tags
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• 34.Advertising campaign strategy 1
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• 35.Advertising campaign strategy 2
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• 36.推广活动策略3
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• 37.推广活动策略4
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• 38.Create your own promotions and reduce store violation risks
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• 39.Secret weapon – free data viewing
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• 40.Important supplement 1 - store suspension
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• 41.Important supplement 2 - WHD - note there is a small error in the video - the 22% VAT is deducted on the second order
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• 42.Update 3 - number of follow-sellers, stars, China pavilion, reviews, listing limits, barcodes, Moscow, categories to avoid
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.