Many new merchants entering the JD platform generally face difficulties such as cumbersome store opening and onboarding procedures, no ideas for cold-starting new stores, chaotic product selection, low search rankings, losses from paid advertising, failed campaign registrations, and inability to conduct data reviews. At the same time, most tutorials only cover ordinary POP stores and lack the core operating system of JD self-operated stores, leaving merchants who want to do self-operated business unsure where to start. This course directly addresses these pain points and provides you with a complete operating solution from 0 to 1 covering both tracks.
\The course systematically breaks down 13 core chapters, from store opening and onboarding standards, basic setup for new stores, precise product selection logic, and search SEO optimization techniques, to Jingzhuntong paid advertising strategies, platform marketing campaign methods, data review and store star rating optimization, and finally an in-depth look at the JD self-operated operating model, VC backend operations, product upload optimization, warehousing and factory-direct configuration, and methods for creating self-operated bestsellers. Throughout, empty theory is abandoned and all content uses practical tactics adapted to the platform, progressing step by step. After completing this course, you will fully master the operational capabilities of both POP and self-operated tracks, be able to independently run a JD store, and achieve steady improvements in traffic, sales, and revenue.
\ \💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.
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